With Skylanders, Activision Blizzard has another big hit series on its hands. And it’s bigger than Angry Birds. Looks like their massive gamble paid off.
In a conference call today, Eric Hirshberg, CEO of the Activision Publishing division, made a surprisingly direct statement on the success of Skylanders, the new toy/video game hybrid for consoles and iOS devices. With 30 million toys sold and $100 million in revenue across toys and games in the quarter, said Hirshberg, Skylanders made more money than the entire business of Rovio’s Angry Birds franchise. Rovio announced today that Angry Birds has been downloaded more than 1 billion times, across both free and paid versions.