Any multiplayer format typically rewards players for continuing to play the game, mostly with minor or cosmetic upgrades. In co-operative games like Syndicate, things can rapidly go stale if there’s no incentive to play. However, games like Battlefield 3 offer something more: new weapons for those who play more often and score more kills. This in turn starts a negative cycle- new players with starting weapons and iron sights face more and more difficulty scoring kills on better equipped and more experienced players, which usually tends to frustrates new players. Some of them inevitably give up in frustration, and it’s rather understandable. Game companies such as EA in turn see this as possible revenue, offering up ‘starter packs’ and ‘class kits’ for a nominal fee.