"If you go to an entrepreneurship lecture, you are sure to hear about an elevator pitch: the concept of communicating a value proposition to someone in 30 seconds. If you ever meet Bill Gates inside an elevator, you only have about 30 seconds to try to sell your idea for him to invest. It’s the sort of concept that sounds like bullshit at first. You may feel that only 30 seconds is a disservice to all the time spent on your idea, but making your pitch fast is an absolute necessity: CEOs, angel investors and high-level executives are extremely short of time and the little they have is worth thousand, if not millions. The lack of a good, hard-hitting pitch is a waste of their time.
Many games feel that way. The plot unfolds lazily and the game takes its time to acclimate the player in its world. Sometimes it takes the entire game for us to understand what it is about, e.g. Final Fantasy XII. Sometimes the unfolding feels like it will never fully come, e.g. Dark Souls.
Not Bioshock though. Bioshock was the perfect entrepreneur. We entered the same elevator, I pressed my button, Bioshock pressed its own, waited a few seconds, looked at me and said “No Gods or Kings. Only Man.”
I never ended up on my own floor that day."