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Submitted by Patricia 386d ago | article

After Pressing Start: Bioshock’s Elevator Pitch

"If you go to an entrepreneurship lecture, you are sure to hear about an elevator pitch: the concept of communicating a value proposition to someone in 30 seconds. If you ever meet Bill Gates inside an elevator, you only have about 30 seconds to try to sell your idea for him to invest. It’s the sort of concept that sounds like bullshit at first. You may feel that only 30 seconds is a disservice to all the time spent on your idea, but making your pitch fast is an absolute necessity: CEOs, angel investors and high-level executives are extremely short of time and the little they have is worth thousand, if not millions. The lack of a good, hard-hitting pitch is a waste of their time.

Many games feel that way. The plot unfolds lazily and the game takes its time to acclimate the player in its world. Sometimes it takes the entire game for us to understand what it is about, e.g. Final Fantasy XII. Sometimes the unfolding feels like it will never fully come, e.g. Dark Souls.

Not Bioshock though. Bioshock was the perfect entrepreneur. We entered the same elevator, I pressed my button, Bioshock pressed its own, waited a few seconds, looked at me and said “No Gods or Kings. Only Man.”

I never ended up on my own floor that day." (BioShock, PC, PS3, Xbox 360)

Bagogames  +   386d ago
I forgot how awesome the start of Bioshock truly was. Now I want to play it again.
Whitefeather  +   386d ago
As soon as I remembered the elevator ride I just wanted to play it again.
pandehz  +   386d ago
Finally an article I like and can relate with.

Good job
eyeDEVOUR  +   386d ago
Bioshock is one of the best games this gen... if you really liked it and love to read the id suggest reading the book that inspired the ideology behind bioshock... Atlas Shrugged by- Ayn Rand....

Andrew Ryan = Ayn Rand

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