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Media Coverage: Frozen Out - Ziff Davis' Dan Hsu on the Denied Coverage Acces

With Ubisoft, though, things were a little more clear cut. 1UP Editorial Director Dan Hsu says that "they banned us shortly after our 1UP Assassin's Creed review appeared, but it wasn't just because of the review. They didn't like our last two previews of the game, which pointed out some of the design flaws that we were concerned about." Indeed, the short, post-E3 preview in the magazine's October issue gave the game the decidedly uncoveted "Game We're Most Worried About" award. While a more in-depth preview in December was a little more forgiving, it still took the game to task for what the previewer saw as slow combat, rough controls and potentially repetitive gameplay. "[Ubisoft] basically said, 'That's it -- we're no longer working with the 1UP Network in any capacity,'" Hsu paraphrased.

As of this writing, Capcom is currently a prominent advertiser in EGM. "Eventually, the companies all come back because they need to reach our audience," Hsu said. "I know that sounds cocky, and I don't mean it to be, but that's what keeps me going, even when things are looking bad and down for us. ... We are unwilling to bend on this. I'd drag EGM down with me or quit before we compromise our integrity."

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Ashta3301d ago

Why is this guy still complaining? I thought all that evil money was a good thing during the 4 Halo 3 covers, 4 months of constant previews, and ridiculous amounts of ad space after ad space.

Guess it depends on who does the paying right?

In my opinion they are all to blame. The corporates for trying to buy reviews, and the magazines for taking the money and thinking that no deal was attached.

SSCOOLCHEA3301d ago (Edited 3301d ago )

Dont get me started with that retarded ass magazine .

YOU CAN DISAGREE ALL YOU WANT BUT WHEN YOU HAVE A MAGAZINE THAT CARES FOR NOTHING ELSE ACCEPT XBOT , PEOPLE WILL JUST STOP READING THAT SHII.HOW DO GET A CHANCE TO REVIEW ANYTHING .

I STILL GET EGM BECAUSE OF THE BEST BUY REWARD . AND TRUST ME 5 YEARS AGO I USE TO TELL PEOPLE TO SUBSCRIBE TO EGM BECAUSE THEY WERE ONE OF THE BEST MAGAZINE .

niall773301d ago (Edited 3301d ago )

ever since the 10/10 for halo3.

that game is good the online is the best on anything not on pc but the singke player was naff and not deserving of a 10 from one of the biggest game sites out there
and general posting of "contraversal" reviews/news to get page views.

the Ziff building is just down the road from Cnet and gamespot..... maybe its San Fransisco?

Azures3301d ago

I'm not sure an asshole with integrity is a good thing.

scoobs3301d ago

Finally people realize having Hsu run things is bad for EGM, hes a fanboy turd.

Meus Renaissance3301d ago

1UP editorial reviews stink. IGN is the only one main one that still has some credibility left.

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