With Ubisoft, though, things were a little more clear cut. 1UP Editorial Director Dan Hsu says that "they banned us shortly after our 1UP Assassin's Creed review appeared, but it wasn't just because of the review. They didn't like our last two previews of the game, which pointed out some of the design flaws that we were concerned about." Indeed, the short, post-E3 preview in the magazine's October issue gave the game the decidedly uncoveted "Game We're Most Worried About" award. While a more in-depth preview in December was a little more forgiving, it still took the game to task for what the previewer saw as slow combat, rough controls and potentially repetitive gameplay. "[Ubisoft] basically said, 'That's it -- we're no longer working with the 1UP Network in any capacity,'" Hsu paraphrased.
As of this writing, Capcom is currently a prominent advertiser in EGM. "Eventually, the companies all come back because they need to reach our audience," Hsu said. "I know that sounds cocky, and I don't mean it to be, but that's what keeps me going, even when things are looking bad and down for us. ... We are unwilling to bend on this. I'd drag EGM down with me or quit before we compromise our integrity."