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Bach On The PS3, Profits, and Handheld Possibilities

Kotaku reports some interesting comments by MS's Robbie Bachs which give rise to speculation of a handheld xbox360? You decide:

The Edmonton Journal caught up with Microsoft Entertainment and Devices president Robbie "Xbachs" Bach at CES this week to discuss the success of the Xbox 360. They revisit an interview from four years ago, when the original Xbox was trailing behind the PlayStation 2, where Bach promised that Microsoft would be ready for the next generation.

"Well! There you go, prophetic," Bach said enthusiastically. "In fact it has been a role reversal. We were on first this time like they were last time, we had a product that was more price-competitive this time, and we had a higher attach rate."

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Maddens Raiders3395d ago (Edited 3395d ago )

They revisit an interview from four years ago, when the original Xbox was trailing behind the PlayStation 2, where Bach promised that Microsoft would be ready for the next generation:

The crystal meth talking: "Well! There you go, prophetic," Bach said enthusiastically. "In fact it has been a role reversal. We were on first this time like they were last time, we had a product that was more price-competitive this time, and we had a higher attach rate." (don't mention reliability, rrod, scratched discs, ww declining sales to the PS3 on a weekly basis, no MGS4, FXIII - not happening)

The liquor talking: "Halo releases have been the only time the E&D group have actually posted profits..." but Bach is keeping his eyes firmly on the long term. (translation: get ready for a new box in '09)

What warmed over BS. Handheld possibilities? So what now your into hand grenades? Give me a break. They would get taken *deep into the woodshed if they brought a new handheld against Sony and Nintendo. Can't even fathom it. Zune anyone?

mighty_douche3395d ago

Of course M$ will jump on the band wagon. Handhelds are selling extremely well at the minute (probably due to high console prices).

Where theres money available, M$ are normally soon to follow!

Lets hope its not another "ipod killer" like the Zune. lol... the PSP/DS probably arent to worried right now.

eagle213395d ago

and outsold 360 in 05', 06', 07', and last week. lol. That's just ps2!

name3395d ago (Edited 3395d ago )

Kotaku -_-

And it's not actually a role reversal at all. Since the PS2 is still outselling the 360. When the PS2 came out it wasn't being outsold by anything when it had its franchises out, let alone a last generation console that killed the console before it. The interview pretty much echos Microsoft's ambitions to create a playstation. They want the playstation's franchises, marketshare, and reputation. The problem is the xbox is NOT a playstation, it's an xbox.

If 360 owners wanted a playstation, they would have just bought a playstation. They want to be the "PS2" of this generation, but they're not willing to have the same standards as a playstation. They're not willing to innovate, they just do whatever's already selling and try to make sure whoever started it isn't still in business.

mikeslemonade3395d ago

Let see what he says this year when PS3 sales catch up to the 360. Role Reversial his butt because the PS2 never got beat by anything. 360 loses there one year lead to the Wii.

chrno63395d ago

Name, you are absoutely right in that MS is trying to be the ps2 of this generation. But how can it be when it is still outsold by the ps2 worlwide (and the ps3 weekly)

Apocalypse Shadow3395d ago (Edited 3395d ago )

they're having to struggle to stay ahead as it is with 360.

how can a company abandon its fanbase with xbox,but expect them to be there with 360?

how can a company that calls itself the leader,not be able to beat the competitors last gen offering in sales......even 2 years later?

how can a company that has billions of dollars,not be able to sell more consoles in its second year compared to it's first?(10 million.then,7 million?even with big hit games?

how can a company claim to be ready for the next round,but had to go back and rework its console because of:

RROD
claiming 1080p was not necessary.but then add an update for it.
claiming larger hard drives were not necessary.but then add it.
claiming hdmi was not necessary.but then add it.
claiming their servers for online is fine."THE BEST!"but lately,needs dedicated servers because it's crapping out.
claiming download file sizes were fine.but then castlevania and sony's psn,changed that theory.
claiming hd-dvd the better buy.but it now looks like bluray whooped hd-dvd's @ss.
claiming motion control a fad.but then nintendo kicks their @ss with it.and gains the lead.now they(microsoft)want motion control.
claiming digital downloads are the future.but only after bluray's obvious victory.and thinks everyone is using broadband around the world.i live in america.but the world is not america.

everything this gen has been backpeddled by microsoft.and the fanboys have jumped from fanboy excuse to fanboy excuse on microsoft's f#ckups.and now qoute EXACTLY what microsoft is quoting lately:"look at our attachment rates."who gives a f#ck.are systems being bought?

still want those third parties to make games and not jump ship eh microsoft?maybe the rest won't get bought away like bioware and bizzare creations.oops...did i say that?

seriously.what has microsoft done right?it sure wasn't releasing early.nintendo killed that lead.here,i'll give you guys one:they have courted more third party devs with money.

here.i'll throw you 360 fanboys another bone.sony backpeddled on rumble(lawsuit.....ho hum....lawsuit).ooohhhh weeeee!.you got us on that.ooooohhh weeee!

the train has been hitting you guys hard lately huh?sorry,but it aint over.there's more to come.and we knew this from the announcement of ps3 and the target videos.and that trojan horse(bluray) had ps3 gamers sitting inside waiting to pounce.your castle is being overthrown as we speak.

mag lev......................

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