Gaming Blend "The confessions of an EA viral marketer is a long read but worth it if you have the time. In short, he mentions a few key points in his confession:
1.) EA isn't organic in game creation; they buy up studios to produce a top-selling game for them.
2.) EA is financially unstable despite usually posting record revenues.
3.) EA overspends in marketing and has to scale back by outsourcing.
4.) The higher-ups at EA are not pleased with the sales of Mass Effect 3 or The Old Republic.
5.) EA will acquire another firm soon and gamers won't be pleased."