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Submitted by vortis 1378d ago | article

Report: Was The EA Viral Marketer Telling The Truth?

Gaming Blend "The confessions of an EA viral marketer is a long read but worth it if you have the time. In short, he mentions a few key points in his confession:

1.) EA isn't organic in game creation; they buy up studios to produce a top-selling game for them.
2.) EA is financially unstable despite usually posting record revenues.
3.) EA overspends in marketing and has to scale back by outsourcing.
4.) The higher-ups at EA are not pleased with the sales of Mass Effect 3 or The Old Republic.
5.) EA will acquire another firm soon and gamers won't be pleased." (EA, Industry, Mass Effect 3, PC, PS3, Star Wars:The Old Republic, Xbox 360)

NYC_Gamer  +   1378d ago
EA is still a bad publisher who restricts studios from being creative in order to make profit....just look at all the studios/franchises that EA ruined since brought them......TOR must not be doing so well look at all the half off discounts every weekend....
#1 (Edited 1378d ago ) | Agree(10) | Disagree(2) | Report | Reply
Amazingmrbrock  +   1378d ago
It's cyclical in most creative industries, the film industry goes through a big financial collapse every 30-50 years. The big studio's overspend and don't make enough then the whole thing shrinks back and gets filled by indie film makers. Then it starts growing again. Kind of a three steps forward two steps back kind of dance.

It's very likely that the games industry will work on a similar cycle. Possible shorter as the first collapse was in the eighties and it already half looks like ones priming up.

Ea's a house of cards that's been on the trend the article points out for years. Activision gets most of their revenue from cod and wow. Either one of those games taking a substantial drop in revenue would likely panic investors.

If say the next cod game sells less than mw3 when it comes out, shareholders will jump ship. Thats how stocks go get off at the highest point, it wouldn't kill activision by any means but it would force them to change tactics.

If acti took a stock dive it would probably ripple in different ways through the whole industry. Some companies would also take stock hits, others would go up.

It's bound to happen at some point, standard economics.
#1.1 (Edited 1378d ago ) | Agree(7) | Disagree(0) | Report | Reply
dark-hollow  +   1378d ago
EA and truth? HA!
basilezz3030  +   1378d ago
are by far the worst you can see in gaming
and yet some people still trust them
vortis  +   1378d ago

Crytek says DX11 on Xbox 360 PS3?


Enough said.
#2.1.1 (Edited 1378d ago ) | Agree(8) | Disagree(1) | Report
TekoIie  +   1378d ago
I trust devs based on their games. Not their promoises or what they say publicly. But as soon as i played the Crysis 2 demo i refused to buy it. Any dev which adds in COD features (killstreaks) doesnt deserve my money. If i wanted to play COD i would go and buy it, not some half ass'd wannabe.
Getowned  +   1377d ago
Down with the system!!! RAHH!!!!

Related video
Dark11  +   1378d ago
"EA will acquire another firm soon and gamers won't be pleased."

#3 (Edited 1378d ago ) | Agree(2) | Disagree(2) | Report | Reply
vortis  +   1378d ago
EA don't got enough cash to buy Valve.

Valve is worth more than EA and actually has the capital to buyout EA. Google it up and laugh at how the pro-consumer company is now worth more than the pro-greed company.
IronFistChinMi  +   1378d ago
Did Rockstar renew their publishing deal with Take2? Along with Remedy, they're probably the only studio EA could buy now, that would piss me off.
FarCryLover182  +   1378d ago
Yes, they're with Take-two until 2014 I believe. Even if that ever expires, R* won't sell to a company like EA.
kagon01  +   1378d ago
This is evidence...
TekoIie  +   1378d ago
not a bad job though when you think about it lol.
Drazz  +   1378d ago
I wish they would free bioware
#6 (Edited 1378d ago ) | Agree(2) | Disagree(0) | Report | Reply
majiebeast  +   1378d ago
Ea is gonna buy Thq thats pretty obvious /cry
#7 (Edited 1378d ago ) | Agree(1) | Disagree(0) | Report | Reply
A LIVING LEGEND  +   1378d ago
1,2,3 are given,Ray Charles predicted these.
4,likely a truth but a rather greedy one not integral to anything whatsoever.
5,a knee jerk reaction to the empire being weakened by placing too much trust in it's greatest generals,now jaded.
theeg  +   1378d ago
EA are one of the best publishers around, Dead Space, Dragon age origins, BF3, bf2, bf2142, bf1942, lotrbfme 1 and 2, crysis 1 and warhead, mass effect 1 (only)

please, most publishers catalogs look like shit

here's Bethesda Softworks;

Gridiron! (1986)
The Terminator (1990)
Terminator 2029 (1992)
The Elder Scrolls: Arena (1994)
The Terminator: Future Shock (1995)
SkyNET (1996)
The Elder Scrolls II: Daggerfall (1996)
An Elder Scrolls Legend: Battlespire (1997)
The Elder Scrolls Adventures: Redguard (1998)
IHRA Drag Racing (2000)
The Elder Scrolls III: Morrowind (2002)
Call of Cthulhu: Dark Corners of the Earth (2005)
Star Trek: Legacy (2006)
Pirates of the Caribbean: The Legend of Jack Sparrow (2006)
The Elder Scrolls IV: Oblivion (2006)
Fallout 3 (2008)
Rogue Warrior (2009)
Wet (2009)
Fallout: New Vegas (2010)
Brink (2011)
Hunted: The Demon's Forge (2011)
Rage (2011)
The Elder Scrolls V: Skyrim (2011)

look at all those turds amid the very few diamonds,

ea is my favorite publisher by far, followed by bliZzard, but they have activision on their nutz which is annoying, and blizzard takes FOREVER to put out a game.
#9 (Edited 1378d ago ) | Agree(3) | Disagree(6) | Report | Reply
dimention  +   1377d ago
Where did you get your information on what EA published go look at the cover of Mass Effect 1 Bioware wasn't owned by EA at that point. Mass Effect was done through Bioware corp and Microsoft Studio, and they used Scaleform and Blink Video. EA is in no way mentioned on the game so I really would like to know where you got this information from, because it's BS.
#9.1 (Edited 1377d ago ) | Agree(0) | Disagree(1) | Report | Reply
sonicsidewinder  +   1378d ago
Just thinking back on what the article said. Electronic Arts were a great studio.

The mega drive games Road Rash and the Strike games. On the PS1 their titles were awesome too. Mostly the Dreamworks Interactive titles but still. Medal of Honour. Lost World Jurassic Park. Jurassic Park Warpath. Small Soldiers lol.

I can't actually pinpoint when they went sour. Medal of Honour Rising sun I remember being shit. Goldeneye Rogue Agent I remember thinking it looked shit.

Deffo after they merged with Westwood.
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