The Untold Story: How the iPhone Blew Up the Wireless Industry

As important as the iPhone has been to the fortunes of Apple and AT&T, its real impact is on the structure of the $11 billion-a-year US mobile phone industry. For decades, wireless carriers have treated manufacturers like serfs, using access to their networks as leverage to dictate what phones will get made, how much they will cost, and what features will be available on them. Handsets were viewed largely as cheap, disposable lures, massively subsidized to snare subscribers and lock them into using the carriers' proprietary services. But the iPhone upsets that balance of power. Carriers are learning that the right phone - even a pricey one - can win customers and bring in revenue. Now, in the pursuit of an Apple-like contract, every manufacturer is racing to create a phone that consumers will love, instead of one that the carriers approve of. "The iPhone is already changing the way carriers and manufacturers behave," says Michael Olson, a securities analyst at Piper Jaffray.

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THX71683966d ago

That first Apple music phone (the ROKR) was complete sh|t.

I'm happy to be an iPhone owner. It truly is a great piece of technology. It's not perfect, but then again what is?

Great read for anyone interested in the iPhone.

THX71683966d ago

I highly doubt you even read the article let alone own or have ever used an iPhone before.

ITR3966d ago

Picking the new iPhone 2.0 this yr.
I had to wait on bug fixes and G.

PS360WII3966d ago

Yea the iPhone is a fun piece of equipment. Lots of features and a good playing around phone. Not really the business phone but I don't use it as that so I'm good. I have music video's, TV shows, music and some of the.... looks behind back unoffical 3rd party stuff on it as well. Made the iPhone from cool to awesome. Glad next year they will offically support 3rd party stuff.

THX71683966d ago

The "hacking" community is amazing. There are some incredibly useful apps for the iPhone. I find myself browsing many sources for new content regularly.

"Made the iPhone from cool to awesome."

Indeed it does.