Lee Williams - "Attention to detail – it can make or break a game. I’m not talking about all games, obviously the AAA FPS’ will always sell regardless but as a loose rule we’re done with them a few weeks after they are out, before moving on to something else. The games that have legs (AAA or not) are the ones that really take it to the next level, games that you might pop on for an hour in the week or sit down and lose a whole Sunday too. A perfect example of that type of game…? SimCity."