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High-Def Format War: The Battle Continues At Retail

Many saw Warner Bros defection to the Blu-ray camp in the high-def media format wars – upon which much hangs for the Xbox 360 and PS3 - as a near-finishing blow. Retailers, however, aren't so sure.

Steve Eastman, the vice president of consumer electronics at Target Corp, one of America's largest retailers, said in an interview, "I don't think we're in a position to go out and declare a winner".

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DrWan3603d ago

of course, they are not stupid. what are they going to do with all those back stocks of HD DVD drive sitting at the warehouse. Talking to retailer about this will always give u a neutral answer.

MK_Red3603d ago

Retailers will definitly tell consumers that the war isn't over to sell their remaining HD-DVD players.

TruthBTold3603d ago (Edited 3603d ago )

Its obvious what the consumers want is what the industry will provide. BluRay was winning before and now having more support from a major studio and HDDVD having lost a big supporter consumers that supported BD will support even more now and those that supported HDDVD are uncertain about continuing to support it and might even move to BD. Retailers will only say and do whats in their best interest and not the consumer. If they had nothing to loose they would probably be recommending people to take less risk by purchasing BD instead of HDDVD.

Green-Hag3603d ago

The truth is that the majority of the consumers do not give a shxt except for those who want to upgrade.