With Warner Bros. (and associated companies like New Line and HBO) committing exclusively to Blu-ray the format war seems to be nearing the end with a likely victory for Blu-ray. Assuming that's the case, we were wondering how much this would boost PS3 sales (if at all). Did Sony's gamble on a proprietary format finally pay off?
"I don't think Blu-ray alone is enough to get people to commit to a game platform," cautioned Cole. "However, if consumers are trying to decide between a game platform and they feel both are fairly equal in terms of games, then I think Blu-ray could be the swinging factor for the PS3. Nevertheless, the key factor is games. I don't think Blu-ray would ever be a swinging factor as big as say a game like Halo 3. The biggest boost for PS3 sales will most likely be 1) lower price; 2) more exclusive game software and only after that Blu-ray."