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Submitted by jmobley 1391d ago | opinion piece

3 Ways To Save Sony

Sony has been in some financial trouble lately but all is not lost. There are some ways to turn this around but it is going to take some massive change. (PS Vita, PS3, PSP, Sony)

Moncole  +   1391d ago
This article will get a lot of comments

Sony just needs to advertise more in America.
#1 (Edited 1391d ago ) | Agree(15) | Disagree(3) | Report | Reply
jmobley  +   1391d ago
haha agreed
DK286K   1391d ago | Spam
maniacmayhem  +   1391d ago
Needs more advertising?

How? Sony and playstation are already household names.

they advertise their products enough, besides having a 24 hr station dedicated to Sony I really don't know what more than can do.
jmobley  +   1391d ago
yeah advertising isn't the issue, it is over saturation of other products.
Persistantthug  +   1391d ago
Sony as a whole corp in general need to hire good young SOFTWARE & IT engineers & web designers
Sony needs to hire them by the truckloads, and Sony needs to get them making a whole network infrastructure that consolidates all of their media catalogues......basically they need to "copy" Apples I-Store as much as possible, and have it integrated with EVERY SINGLE DEVICE THAT THEY MAKE.

As far as the PS4 is concerned, Sony needs to take away or REMOVE PS4's direct control & design AWAY from Japan. Sony of Japan has no business touching or even looking at the PS4's OS or network design. SOJ is not capable or technologically inclined enough anymore....unfortunately.
basilezz3030  +   1391d ago
sony need to hire you
you better than them
how can i save a cat from a tree
tell me
you know it all don't you ??? /s
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Persistantthug  +   1391d ago
@basilezz3030....At the risk of bragging upon superior knowledge & wisdom....
Lets just say that if Sony hired me....

They most certainly couldn't do much worse.

clearelite  +   1390d ago
Unfortunately you are correct it seems. The public image of a company and its products is greatly influenced by marketing. This is why some companies can make a killing off of average products for years. Obviously they could work on other areas but without proper "advertising" this supposedly lackluster image won't turn around. Which is funny because we would rarely if ever see articles like this in the first place if sony maintained the right image it seems.

For example. Ps3 is actually very popular here in the us but thei comp has done a great job making them seem less relevant than they really are.

To the "sony doesn't need to market they are a household name" comment:
Sure they don't have to advertise as much, but I still hear people refer to ps3s as xbboxes sometimes and still think xboxx has more games. Why? Advertising mainly.
AKS  +   1391d ago
The territorial, non-communicative executives and engineers bit is a big problem. Sony's first party game developers are REQUIRED to meet and share tech. They are doing great things by collaborating.

I'd also agree that they need to improve some of their cluttered product lines. They don't need to necessarily make the most high end products, but they do need to put together a better cost/quality value with their TVs, cameras, ect. to be competitive. For example, in the case of their TVs, what do Sony's TVs offer that outshine Samsung or Panasonic? Sony's TVs are neither less expensive nor are they more advanced (I'm well aware of OLEDs; they can be included as a legitimate part of the conversation when it can be delivered at an affordable price). They are good TVs, but what advantages do they demonstrate over the competition.

I'm glad their games division has things straightened out. Hopefully Kaz will take the things that are working and apply them elsewhere in other divisions. I think they'll be OK with the right management decisions.
AllroundGamer  +   1391d ago
next article - 3 Ways to save the World...
#3 (Edited 1391d ago ) | Agree(4) | Disagree(2) | Report | Reply
EverydayGuy  +   1390d ago
1.End the Fed
2.End the Fed
3.End the Fed
BitbyDeath  +   1390d ago
Since the worlds problems stem from being over populated i bet you'd find that many do not have the stomach to fix it.

The Romans had a good method tho IMO
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Mikhail  +   1391d ago
They should implement their 4 screen/One sony approach to the fullest. They have the hardware, the music/movie/video game companies in their grasp. They should stop infighting with one another and make a hit product. Well, the Japanese government would help them anyway so that is a plus.
M83_  +   1391d ago
Fire their crap marketing team. Build a new one and advertise WAY more!
Apple would never have gotten so big if it weren't for their marketing team.
Sony have the great products, they just need the advertisement to back it up.

That, along with a more competitive price point would get Sony rolling again.
#5 (Edited 1391d ago ) | Agree(2) | Disagree(1) | Report | Reply
Mustang300C2012  +   1391d ago
Do any of you read? Advertising is not going to save the damn company. marketing alone isn't what got Apple or MS or Samsung in the position they are today. Marketing cost money and some of you keep throwing out one thing or another about what is going to work for them worldwide. Sony has already stated what they need to fix. They just need to actually execute and no amount of marketing is going to sale their 30 different models for a tv. The problems are not marketing. You and others sound like Sony just came on the scene in 1995. They know how to market they just can't AFFORD the type of marketing you expect them to do. Their products simply don't have the appeal like it used too.
#5.1 (Edited 1391d ago ) | Agree(1) | Disagree(4) | Report | Reply
pacpunk  +   1391d ago
advertising isn't the problem . you would know that if you read the article
Raoh  +   1391d ago
nothing they do will matter much its really about consumer perception.

For instance, sony gets slammed for proprietary memory cards but its ok to pay xbox for online play or proprietary hard drives.

Sony gets slammed for removing otherOS to stop piracy even though hackers say they want to do what they want with hardware they buy yet there is no linux or browser option on 360 and no hacker has installed xbox media center on the 360.

Gamers say they want a company that thinks about the gamer, sony will accept any game that was on xbox first, xbox will not accept games that are on psn first to make the xbl games more unique.

Free access to netflix/hulu/amazon/vudu/brows er is no good, we woudl rather pay to access that stuff. Am I right yall?

With all these sites slamming sony if they just cough it will always be an uphill battle for sony.
Mustang300C2012  +   1391d ago
Lmao yet none of this has ANYTHiNG to do with Sony's issues.
Hicken  +   1391d ago
To a certain degree, it does. It won't really help with their organizational issues and such- which they definitely need to work on- but it WOULD help with their public image if they weren't frequently and unfairly being lambasted for things that either the competition does worse, or are just as guilty of.

If public perception of Sony were changed, it could at least serve to drum up more interest in their products, which could then translate into SOME increased sales, which would obviously be beneficial.
Mustang300C2012  +   1390d ago
Explain what the competition does worse and are u simply talking videogmaes or a company as a whole. Either way their fiscal report tells you the general public doesn't care about what you and many others like to think is as important. Like for example the dig on having to pay for Live. It is a service to play games online. Access to Netflix and other services are simply optional features you can choose to access. You buy Live for online play. Been that way for 10 years now. I do not care that it is free on the PC outside of MMO games. I do not care that PSN is free. I among millions of others enjoy the overall service we receive and after 12 years being with the service among family and friends that enjoy it what is the problem? It is still an optional service no one has to use. MS, Apple and Samsung are making profit. Sony is not. It really is as simple as that. The "competition" is obviously doing something right for their products to sell. These sites are not what is affecting Sony's bottom line.
Raoh  +   1390d ago
Perception is the point.

Sony can do everything right but if the consumer is told that sony is evil or not as good as the competition then it wont matter.

you can sit there and tell me and prove how much better android is to iOS but sales and consumer perception wont change sales.

Some people I know don't know how to change settings on a tv, have the tv facing a window so there is always glare on the tv and they use component cables because they don't know what hdmi actually is and whe they do buy an hdmi cable from bestbuy at $75 without changing the settings they will still claim that their samsung tv looks better than your sony tv, even though they don't know what they are talking about BUT, they are in teh trendy crowd that says all sony is bad so their non sony brand must be better.
Edward75  +   1391d ago

But Sony as we know it is on the verge of being drowned. Every single product made by Sony is no longer associated with "being the best", or recognized as the must have item like in the past. Cameras, home audio, car audio, televisions, laptops, phones, tablets (even though they never took off) are all dwarfed some way by a comparable, cheaper product...OR lost big ground to other companies period. People like myself, gamers, care mainly about the Playstation and gaming division. What always seems to get overlooked is the fact that the bleeding will eventually spill over into gaming. Even of it is just a small choice like using a one step lower processor in the next system (to save a bit of money for the company as a whole). Or not green lighting a game that could possibly make money and be the next great thing, or dropping support to cut costs. It will happen, that is how business works. Sony won't just give up on a lot of the different divisions for just the gaming part. Sure it would be in the best interest to focus mainly on the more successful gaming division, which will more then likely happen, but pride and jobs and potential to get back to where Sony was as a company 15 years ago will NOT let that happen. As A gamer this is going to suck, but as an adult who knows how the world works a bit, and with a little common sense, things look very bleak for Sony. There is a reason most, if not all financial,gaming,media outlets use words like DOOM, DEMISE, DOWNFALL, and the phrase SPIRALLING OUT OF CONTROL when speaking of Sony as a company. There is a reason high profile jobs with some high profile names are getting moved around or ousted. This ship is sinking. There is a small window of time to save it, but TBH..... I like many others with more know how then I, it's time to abandon ship.
Edward75  +   1390d ago
Not to long after writing the previous post I read another interesting article... This really applies to Sony not just the gaming division. This was on Kotaku....

If Japan and its people don't seem to care and have faith in the products it'll just be that much faster when the ship sinks.
Jason143  +   1390d ago
Every time I go to gamestop I see ps3's being bought. I didnt see that last year. Sony is fine. Play any exclusives and tell me theres an issue lol this was predicted after server breach. We knew the numbers would be bad this yr. games are good and vita rocks so im happy. who cares about numbers. Saying sony will vanish is like saying mc donalds is going bye bye
ACEMANWISE  +   1390d ago
1. Sell 5 million consoles at equal or lower price of the cheapest competition. They have more potential for profit after a console is purchased. They have many exclusive games, Blu-Ray movies, Digital games and movies, and Plus. They should have taken the price hit sooner to capatilize on all their game releases. Maybe today the PS3 would have helped them more with their failing sectors.
2. Reduce the TV industry substantially
3. Go back to the basics and listen to the little things gamers have to say.
#9 (Edited 1390d ago ) | Agree(0) | Disagree(2) | Report | Reply
Edward75  +   1390d ago
That's PART of the issue with people's thinking on N4G. What many don't really think about is even when the PS2 was making boat loads of money in its prime, Sony was STILL losing money as a company. This company is in a serious situation. No amount of money generated from the gaming division alone can totally fix the company as a whole. Do you remember when a Sony car audio component (cd player, or speakers mainly) was considered way above average-awesome, or Sony Vega televisions were the best you could get? This company started taking a $h1t dive when the PS2 was their best product because they fell off with every other aspect. Look at non gaming sites to really see the issues. If the Vita doesn't bounce back by Christmas even the gaming division will take a nice little hit. Look at the big picture....losing 10,000 employees no matter which department they work in is a horrible sign. I'm not saying Sony will disappear, but they could easily go the way of Sega (which for me made some of the best games ever). And I'm not saying getting out of the console business nex gen, but if things continue I think that the PS4, or whatever it is called could be it. I know I'll get many disagrees for that, but this company is really jacked up ATM. A lot worse then what us gaming fans can fix.
Game3s  +   1390d ago
Idk i am too tired to think of 3 ways
Brad13186  +   1390d ago
I think they really need to retire the whole Playstation thing and start fresh. I was thinking about this the other day but what if Sony never rebounds from Annonymous' hacks? They have provided great damage control from the incident but I'm sure the bleeding has never stopped, just slowed down.

1. Start over with "the new Sony console.
2. Fix the network so your not updating every time you turn on your system.
3. DO NOT debut the new system at $600.
4. Vita price drop.
5. Offer something Microsoft can not.
6. Profit.

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