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CES 2008: PS3, Blu-ray in 45% U.S households by 2011

Sony Corp. this week published a new advert at the 2008 Consumer Electronics Show that claims a 45 percent adoption rate of Blu-ray in the U.S. by 2011.

The annual CES showcases the latest innovations in technology in Las Vegas, NV.

In the advert, Blu-ray Today, 32 percent of households are projected to own Blu-ray players and 15 percent of households are projected to own a Playstation 3 by 2011. The figures are cited to research firm Understanding & Solutions.

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