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EA turning all of its brands into "online universes"

EuroGamer - EA is turning all of its brands into what it calls "online universes".

At EA's UK showcase this week, EA's Northern Europe boss Keith Ramsdale said all of EA's game franchises, including FIFA, Battlefield, Medal of Honor, Star Wars, The Sims and Need for Speed, were being transformed in this way.

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eurogamer.net
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