Games Radar writes, "With so much competition for our cash, it's understandable that developers try to catch our eyes with 'never before seen' features or appealing gameplay gimmicks. Bullet time, open worlds, reactive physics - all these examples of neat techno bobbins have been used to flog videogames (and videogame hardware) in the past."
"It's the same every year, but now both Sony and Microsoft's next-gen consoles are fully up and running, what gameplay ploys can we expect in 2008? How are the devs planning on prising open our wallets? Here's our tips for the greatest gimmicks of the next 12 months."