Elizabeth Montalbano, IDG News Service
Tuesday, January 08, 2008
Despite rumors to the contrary, Microsoft did not unveil an Xbox console with HD DVD capabilities built-in at CES, and has no plans to do so in the future, according to an executive in Microsoft's entertainment business.
"Absolutely not," said Jeff Bell, corporate vice president of global marketing for interactive entertainment at Microsoft, when asked Monday if an HD DVD Xbox was in the works.
"We'll let the market decide how they're most interested in consuming entertainment," he said.
"We're very committed to this concept of choice," he said. We learned from our first generation of Xbox -- if you impose too much content on consumers, it's not a winning strategy."