At the Game Marketing Summit, Bethesda reveals some of its Skyrim marketing secrets. Result: 10M shipped in first month.
"Marketing can’t do much to dress up a pig. But bad marketing can hurt a great game’s sales and outstanding marketing can push it into mass market awareness" are you listening Sony?
Elderscrolls fans and the media, did more to hype Skyrim than and marketing could ever do. A game like this gets talked about all the time by its fans. ES games are great for striking up conversation between fellow gamers and casual on-lookers. Even old people are mesmerize when they watch you play.
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