Sometimes big companies have their arms in so many businesses, that it's hard for the left hand to know what the right one is doing. For Sony this is double hard because they not only make the technology to play and enable all kinds of content (Blu-Ray, UMD, ATRAC, Mini-disc, etc), they also create the content too (Sony Pictures, Sony Online Entertainment, Sony BMG Music, etc). In those scenarios, you're going to occassionaly take your eye off the ball. Which is what looks like happened with Sony Music's promotional contest for their new Jessica Simpson album. The grand-prize? An Xbox 360."