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Jada Toys Asks You to Rock Air Guitar

Jada Toys, Inc. unveiled today at the 2008 Consumer Electronics Show (CES) in Las Vegas, the Guitar Hero Air Guitar Rocker, an innovative electronic toy based on Activision, Inc.'s (Nasdaq: ATVI) blockbuster video game franchise, Guitar Hero®. With this new toy, consumers are able to unlock their inner rock star anywhere and jam to signature guitar riffs made famous by Black Sabbath, Deep Purple, Motorhead, Van Halen and Boston, as well as five original Air Guitar Rocker freestyle riffs. Available in stores in March 2008 for a suggested retail price of $29.99, the Guitar Hero Air Guitar Rocker will be on hand for demonstrations at CES in the Jada Toys, Inc. booth # 72349 at the Sands Hotel Convention Center.

Story contains video example of the new device

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