Atomic: A closer look at the pros and cons of demos.
"And this is where it’s a coin toss. Does the potential benefit of showing off a game combined with the ability for critical/consumer feedback outweigh the potential detraction of alienating critics/consumers and, further, decrease the amount of time that can be spent on polishing a game? Obviously, this logic is based on the belief that a particular title is tied into a specific, immoveable release date. But, let’s face it, a lot of these games bank on specific release dates and will get slammed for not meeting them. I think that, in a lot of cases, it’s a damned if you do, damned if you don’t."