Square Enix Eyes Western Expansion

Believes current Japanese market is weak for "core games"

Square Enix' president Yoichi Wada thinks that Europe has great potential for growth and wants his company to be stronger in that market.

Speaking to GamesIndustry.biz, Wada noted that the Japanese market is currently quite weak when it comes to games for core gamers, whereas the European and American markets are growing at enormous speed for core games.

While eyeing the western market, he recognised that regarding Europe as just one block could lead to fatal mistakes.

[disgaea]

Other big Japanese publishers like Sega and Capcom are targeting Western markets very aggressively, acquiring Western studios, signing Western games, even establishing new studios here, such as Sega Racing Studio. Square Enix hasn't made such moves yet. Do you have a similar strategy in mind?

Yes. We would like to develop a strategy to equal the moves made by Sega and Capcom, or maybe exceed them.

i think he is trying to say SE will now to make Shooting, Fightning and action games for western markets

[Naruto]

i agree disgaea

[Hanseo]

i agree too

[Hanseo]

SE is awesome

[socomnick]

Well if square wants to be successful in North America it has to support the xbox 360.

[PS360WII]

SE thinks the Japanese market is weak for core gaming?! All they are buying for games right now are made by Square Enix or Nintendo. What are they talking about. Japan is still their biggest supporter.

Anyway I would love some Western lovin from Square Enix ^^

[disgaea]

you are half right they must make western based games for the western market like shoooting, racing, fightning and action games

[Lucreto]

I hate shooting, racing, fighting and a lot of action games.

If they are based off their current characters I would tolerart them a little more.

I would lose some respect to SE if they did this.

[Naruto]

SE makes the best JRPG in the world

[v1c1ous]

but maybe you should try OTHER jrpgs before making that statement.

but then again your name is naruto so....i doubt you will :/

[Doppy]

I think they need to grow as a company, only making RPG's is fine, but for them to profitable they need to become like Capcom and Sega and create various genres of games like RE, Street Fighter, etc... Either that or go multiplatform which is a complete cop out.