January 7, 2007
By James Wells in Sydney and Matthew Henry in Las Vegas
In a press conference in Las Vegas today, Sony executive deputy president and global head of consumer electronics, Katsumi Ihara, said it is too early for Blu-ray to claim victory, and the battle with HD DVD will continue despite a major victory this week with Warner Bros deciding to drop HD DVD.
"It is too early to say we win, there is still competition in the marketplace," Ihara said at the press conference.
"So we have to develop competitive players and we have to give consumers new applications of BD. Strong PS3 sell-through helps penetration and this has been quite positive. But we need to make competitive players and expand BD to other products like Vaio.
"We are very pleased that Warner chose BD and if you look at Warner's statement the made the decision based on US customers' choice because BD out-sold HD DVD in Christmas. If you look at sell through it is something like seven-to-one or eight-to-one Blu-ray. US customers chose BD as the next disc format and now Warner has joined BD its share will increase significantly," Ihara said.
"We are in a better position but we still need to come up with the best products."