Blu-Ray's press conference has kicked off as planned at 5:04PM.
Here are some of the tidbits that have srung up so far :-
Any Parsons from Andy Parson - Blu-ray Disc Association/Pioneer takes the podium and kicks things off.He introduces the panel which includes; Steve Beeks - Lionsgate, Ron Sanders - Warner Home Video, Bob Chapek - Walt Disney studios, David Bishop - Sony Pictures, and Danny Kaye - Twentieth Century Fox. Andy makes a joke about how Ron is the man who everyone actually wants to talk to, everyone laughs.
5:07PM - The first slide shows that every week and every month Blu-ray Disc outsold HD DVD, but we already knew that,
Andy. Next up is the global market, which is 2:1 as well or 66/34. Hardware sales which includes PS3 give them a 85% share internationally.( in 2007 )
Studio market share is strongly in Blu-ray's favor, with 68.4% while HD DVD only has 22.8% exclusivity.
5:09PM - Danny Kaye from Fox takes the podium, and thanks Andy for "setting up the situation."
During 2007 there was about 170M in disc sales. But in 2008, they expect to see 1 billion -- man we wish we could remember what they were trying to hit last year.
5:13pm - David Bishop from Sony pictures takes the podium and points out that the PS3 they will continue to use bundled titles to help tell everyone that the PS3 is a Blu-ray player. Up till now the focus as been on early adopters, but now they are moving on to everyone, and that is what interactive features are all about.
5:16pm - David reminds us of all the interactive features we saw earlier today and goes on repeating what we already saw.
5:19pm - Bob Chapek, Walt Disney takes the podium and brings up all the issues we know too well about confusion about HDTV. The BDA has been setting in store demos, educational discs.