Naruto’s storming popularity in the west indicates a cultural acceptance, in this case for an art-form once considered by conservative Britain to be harmful and deviant. The Japanese anime series has won over the hearts of animation fans worldwide, with its presence felt in just about every visual product a fan may bare to consume. Naruto has had an overwhelming share of videogame alliterations, with Naruto Shippuden: Ultimate Ninja Storm Generations marking the eighth home console appearance of the Ultimate Ninja subtitle. With a further four Ultimate Ninja titles appearing on Sony’s PSP, it’s hard not to question if the series not at risk of saturating the market. The Ultimate Ninja games are primarily beat-em-ups, with extensive unlockable items, characters, cutscenes and artwork that provide satisfying fan service.