When you think of third-person shooter Starhawk, you probably think of space, giant mecha, and multiplayer game play. You most likely do not think of a dude with eye paint or a dude dressed up like Golgo 13.
In this clip, Japanese comedians (and a lady from Sony) help us through a walkthrough of the game. I guess for some this probably looks pretty strange! But in Japan, this sort of stuff is simply called "TV".