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Ubisoft: "Retailers can participate in the digital market"

Ubisoft's Chris Early has explained to GamesIndustry International why, even as the VP of digital publishing, he believes retail is still an important part of the market. It just has to change to make that happen.

"I think there's a way that retailers can participate in the digital market. They have to choose to do that, they have to work to do that, it's an evolution. And unfortunately like any market force if people don't evolve they can be left behind," he explained.

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Stuart57562053d ago

It's already happening thanks to the PSN hack, rather than put your credit card details into PSN, you buy the game from the retailer as a code on a card then go home and download it!