Hirai to outline Sony's new business strategy next week

What will the Sony CEO say about its gaming business.
kaz hirai -

Sony CEO Kaz Hirai will head up a briefing in Tokyo next week during which he will outline Sony's new business strategy.

Reuters reports that Sony is under great pressure to "turn around its business" after predicting a $2.7 billion loss for its current fiscal year.

But what changes will the electronics giant make? The firm's PC and tablet business looks a likely area of concern, but gaming too could come under the spotlight. Will Hirai reveal Sony's next generation intentions and what of the future of the flagging PS Vita?

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sinncross2363d ago

Let's go Kaz!

ganbatte kudasai!

cynosure2363d ago

If anybody can save the company its him

DarkSniper2363d ago

Dark Sniper will be there front and center to check out Kaz Hirai's next move and he future of the always lucrative Sony Computer Entertainment. Kaz has been with SCE since the days of the original PlayStation, one of the last few core components of the Ken Kutaragi era.

Sony has always got a plan in place, which is why they are the market leader in consumer electronics. Dark Sniper will be glad to visit to check out the latest news and stories coming from Kaz and the rest of the Sony army.


cynosure2363d ago

Ill assume this is sarcasm.They are not market leader in anything anymore.Right now they are trying to survive

torchic2363d ago (Edited 2363d ago )

you have to admit, Sony creats hardware that in most cases is class leading or there about. their marketshare isn't what it used to be in some sections, but their products are always top notch. you actually get what you're paying for, unlike Apple.

what I want to see from Kaz most of all is what he intends on doing with VAIO and XPERIA, two parts of the Sony catalog that have fallen due to Sony's laziness. and of course, the future of PlayStation. will he make it a top priority in the portfolio? will alocate more ¥¥¥ to PlayStation for advertising?

CarlitoBrigante2362d ago

They were market leader on all fronts, until cheap ass companies came that started selling cheap products so it was difficult for Sony to bring expensive quality products to the man.

They were/are marketleader in:

-Entertainment systems
-CD players

No Way2362d ago

Sony's TV's are overpriced. :/

gtxgamer22363d ago Show
CaptainofCrush2363d ago

They sure need one cause the Playstation brand is dwindling.

MakeBelieve2363d ago

The playstation brand is dwindling? IDK how you can say that because of the great success the ps1, psp, and ps3 have had. Not even to mention the huge success of the ps2. Still the ps3 is gaining even more exclusives and new developers, and more and more apps.

Yes, Hirai can make or brake the playstation brand, but to say its dwindling is just wrong.

Thats my 2 cents.

Wintersun6162363d ago

Your bubbles are dwindling.

Back on topic: IMO they should change their laptop and tablet sides of business. There's a lot more competitors in those fields and their computers don't have that same wide appeal as their consoles.

tigertron2363d ago

I can't believe you got 3 agrees.

ritsuka6662363d ago

I don't hate Sony, I think they did a lot of "right" things with the PS1 and PS2, however it cant be denied that they got a bit disappointing with the PS3.

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DiRtY2363d ago

after four years of losses, they should really have a good plan for their future.

Unexpecta2363d ago

Kaz Hirai looks like a serious, no BS person. I believe that he will bring Sony back to the spot light and give them the glory they deserve.

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