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Submitted by Rowland 1415d ago | opinion piece

Robert Bowling quits Call of Duty and Activision, but why?

Product Reviews: "Not only did he announce his intention to resign as Creative Strategist for Call of Duty and as a lead for Infinity Ward, he also confirmed that he was resigning as an employee of Activision too. So what has prompted this abrupt statement from Bowling?

Has he decided that the franchise is taking a turn for the worse, or has he been tempted by a new project which he plans to be a part of? Either way, we’re guessing that we’ll hear more on this before the end of the week. Is it worth mentioning Respawn Entertainment in any of this as well? Don’t forget that this is the new company formed by the two ex-Infinity Ward leads Jason West and Vince Zampella, so it will be interesting to see if they have managed to prize another key member of the original IW team away from Activision’s grasp." (Activision, Call of Duty: Modern Warfare 3, Call of Duty: Modern Warfare 4, Industry, Infinity Ward, PC, PS3, Robert Bowling, Xbox 360)

Alternative Sources
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Newsman  +   1416d ago
Robert who? Forgotten already.
TekoIie   1415d ago | Bad language | show
Eduardo25190327   1415d ago | Spam
dboyc310  +   1415d ago
Next stop RESPAWN's company ;)
SuperBeast811  +   1415d ago
No Abbie Heppi from G4tv already has that job
AC130-Gunship  +   1415d ago
Robert had a baby on the way I believe when Activision's mutiny of Infinity Ward took place. I'm glad he has the opportunity to leave now. The COD franchise ended at MW2. He was an effective spokesperson for the build up to MW2 and great community manager for MW.

Much luck to you Robert and thanks. You made MW an exciting experience pre MW3.

E3 09: MW2 Story & Gameplay Interview:

E3 09: MW2 Microsoft Press Conference Stage Demo
#1.4.2 (Edited 1415d ago ) | Agree(4) | Disagree(1) | Report
Gaming101  +   1415d ago
It's not up to him as a developer to decide whether DLC is free or not, and no one is going to fire anyone for making that suggestion, this is complete crap if anyone believes it. It's Activision - the publisher - who decides the timing, pricing and release dates of DLC, and they give the orders to the devs to make it happen, not the other way around.
morkendo23  +   1415d ago
prabaly tired of same crap over and over shoot,kill,re-load,shoot kill,re-load,shoot,kill,reload war games.
#1.5 (Edited 1415d ago ) | Agree(15) | Disagree(1) | Report | Reply
synchroscheme  +   1415d ago
Probably tired of all the s*** he gets daily from 12 year old children. Who could blame him?
ATi_Elite  +   1415d ago
Robert Bowling quits

It gets really boring selling 20 million units of a game every year! Just when you have broken in the Leather on your Ferrari "Boom" it's November and time to go buy another one!

Maybe Robert wants to take all his money and build a submarine and go to the deepest part of the ocean and test the 4G service on his iPhone while the subs arm wears a Rolex watch!

who knows? will be waiting to hear his reasons why!
Deputydon  +   1415d ago
The funny part, he works for a company owned by activision, which means he probably gets paid the same as a member of the team that made Journey. Something tells me activision doesn't pay that well unless you work directly for activision, and not a developer for them.
SnakeCQC  +   1415d ago
this guy

ps thx god he has left he sucked
Pandamobile  +   1416d ago
I didn't like that man at all.
JeffGUNZ  +   1415d ago
Why? He was a paid employee who did his job well. It's obvious he will be joining respawn and stayed with this company to bank in on COD. He probably sees that the fad will be running low soon and bailed at the right time. It's foolish you don't like this man for his job.
StayStatic  +   1415d ago
Indeed , the crap activision they try to pull towards the PC & PS3 platforms is disgraceful imo , not surprised he's gone else where.
narked  +   1415d ago
He was great at his job. I don't like the route Call of Duty and Activision are taking but this guy was good at his job. He was in charge of customer relations and from what I see he was good at it.
Soldierone  +   1415d ago
I think people are mad at him because basically his job make him the target of criticism when Activision does something stupid. "Ps3 Elite is still late? WTF Bowling!!!" stuff like that.

I see it all the time. He takes hate and blame for stuff that isn't even in his control.
TekoIie  +   1415d ago

He gave us this quote which rivals "riiiiiiiidge RACER" he has earnt my respect from that alone.
tr00p3r  +   1415d ago
Must be a tough job dealing with all the abusive Tweets from the kids day in day out. Kinda feel sorry for the guy. Be interesting to see where he ends up next.
#3 (Edited 1415d ago ) | Agree(23) | Disagree(4) | Report | Reply
modesign  +   1415d ago
call of duty will blow 2 foot sausage starting now.
TheUnbiasedLion  +   1415d ago
I thought it was already?
NarooN  +   1415d ago
It's been doing that for some years now.
AusRogo  +   1415d ago
Probably sick of getting abused the shit out of. He kept his cool even through all that, respect for him there. I hope he finds somewhere better
Nelly_Nel_713  +   1415d ago
he will trust me finding something else should not be that hard for him
snipes101  +   1415d ago
Probably took a break before he had a mental breakdown like that guy from invisible children haha.
AusRogo  +   1415d ago
Rowland  +   1415d ago
why ?

that's easy - he's sick to death of the 'same old, same old' - war war war war war guns guns killing killing death explosions DESTRUCTION war guns shoot run hide cover war WAR war guns guns killing killing DEATH explosions war guns SHOOT run hide cover cover war shoot run hide collect ammo cover war war battle battle battle DEATH shoot run hide collect ammo DESTROY, DESTROY blah blah blah.... etc etc.
#6 (Edited 1415d ago ) | Agree(14) | Disagree(1) | Report | Reply
HarryMasonHerpderp  +   1415d ago
Well that sums up most of this gen lol
TekoIie  +   1415d ago
Yeh this gen has been a warzone of shooters in the market. Only Shooter that seems to feel like a sequel is gears. New gameplay features with every installment.
RioKing  +   1415d ago
I see what you did there ;)
snipes101  +   1415d ago
The 'same old, same old' would also include getting abused daily on his Twitter by snarky and immature jerks.

As for trends, I think the gaming industry has always gone through them. Two generations ago (and to a lesser extent, last gen), there was an abundance of platformers. It's just the way things go.
Rowland  +   1415d ago
very strange though that with all the school/college/shopping mall shootings, terrorism, war, conflict in the middle east & suffering etc etc in the world gamers still feel the need to play these War/Battle/conflict games en masse.

not saying its a bad thing to play a couple but why is the market saturated with so much of basically the same stuff & why do so many people lap these depressing games up year after year after year, sequel after sequel after sequel ?
snipes101  +   1415d ago
Good question, I never really thought about it. Maybe to try to understand it? Understand what it is like for the soldiers fighting in these wars?

It is weird that we get so much enjoyment out of shooting games, but that seems especially strange during war time.
3GenGames  +   1415d ago
2 Gens ago? Try 4 gens ago, THAT is when there was a real abundance of platformers. NES was full of them. Along with some shooters too. And a gen before that, it was all about space.
Lior  +   1415d ago
that retard should have gone a long time ago he ruined call of duty. he didnt work on call of duty 4 and worked on all the other ones look at the series now
TekoIie  +   1415d ago
Oh I totally agree, one man had absolute control over the outcome of 2 games. Seriously think before you type...
#7.1 (Edited 1415d ago ) | Agree(14) | Disagree(2) | Report | Reply
slaton24  +   1415d ago
No he did not ruin Call of Duty...he only did what Activision told him to do..Activision is what ruined the game
Lior  +   1415d ago
and he didnt work on cod4 thats incorrect
BALLARD32  +   1415d ago
That's why he's in the CoD4 credits.
Tai_Kaliso  +   1415d ago
Hopefully he ends up somewhere successful, I doubt it'll have the level of success or notoriety of where he left, but he can still do some good things.

I wouldn't have been so cool, calm or collected with all the ignorant people trolling me all day either.
tr00p3r  +   1415d ago
Maybe he'll end up at DICE.
Pandamobile  +   1415d ago
Hopefully not.
ATi_Elite  +   1415d ago
At first I was like "Oh Hell No" but then I thought about it for a second and thought maybe tr00p3r is right!

Hell DICE has pretty much sold out and is turning Battlefield into COD so what better way to complete the transformation but to hire Robert Bowling!

Maybe not DICE but most definitely EA would hire him to work on Medal of Honor or whatever other FPS they got going.
tr00p3r  +   1415d ago
Yeah, I definitely wouldn't rule it out.. stranger things have happened!
Pl4sm4  +   1415d ago
that would be a nightmare .... the end of days .... my god
Kenshin_BATT0USAI  +   1415d ago
Oh would be a nightmare. I mean cause you know DiCE just pumps out games all the time that are top notch and this guy will ruin that /sarcasm.
thechad2  +   1415d ago
I hope this meads the COD franchise is officially dying and he's getting out while the gettins good. Grant it once the shooter genre gets played out then the masses and big time studios will destroy new genres that i love. probably western rpg seeming how skyrim was game of the year
JeffGUNZ  +   1415d ago
It's obvious he has been offered something a lot more interesting. No responsible person quits a job before securing another. I expect to hear Respawn entertainment announcing a new community manager.
Dlacy13g  +   1415d ago
I don't know how much "skill" he had from a coding point of view but that guy was a great spokes person for Call of Duty. He had passion and energy that helped really sell the series to the fan base. I hope he finds himself in a new IP that is as exciting as COD: MW was when it first came out.
NeloAnjelo  +   1415d ago
Maybe he was tired of the same thing. HINT HINT Activision.
#14 (Edited 1415d ago ) | Agree(6) | Disagree(0) | Report | Reply
gypsygib  +   1415d ago
Maybe he realized that he would be forced to make same game over and over forever at Activision.
gagaproject   1415d ago | Spam
AngelicIceDiamond  +   1415d ago
He probably started working on a concepts on MW4 with his team, only to (finally) realize the franchise is going absolutely know where and resigned immediately. How much heat can a guy take? And honestly, this what happens when there's very little innovation and creativity put into the Cod franchise ppl start leaving. MW3 is considered the lowest rated cod game yet, and now Robert Bowlings gone, its happening, the fall of cod.
#17 (Edited 1415d ago ) | Agree(2) | Disagree(0) | Report | Reply
Pandamobile  +   1415d ago
He was a community manager. I doubt he had much involvement with development at all.
madjedi  +   1415d ago
The fall of call of duty has been happening for 2 yrs now, it started when most of the senior development team at iw left and joined respawn.

Well activison wanted cod to remain the same and it did, since cod is on it downward spiral, anyone wanna bet activison will try to push bungie's game as the "next call of duty".
GraveLord  +   1415d ago
He probably already made enough money to retire! Seriously move to the suburbs and you're set for life with that kind of money.

Or maybe he was just tired of making Call of Duty games? No matter how good they are it will get tiresome. He was the creative strategist at IW so maybe he wants to make a creative game? Maybe an indie game?
king05  +   1415d ago
I know this might be a long shot, but maybe he got bored?
madjedi  +   1415d ago
If id can make rage look good at 60 fps, minus the texture issue in that open an area, cod devs have
People really think he was tired of "making" the same game yr after yr? If that is the case he should have left after activison decided to go the organizied crime route by sending thugs into iw's office and interrogating employees.

I won't attack him for doing his job, ie whoring out cod when it's been garbage for yrs. But i am sorry, creative strategist sounds some ridiculous title, a primadona general in the military would demand to be called.

It's not real life combat, cod is kinda in a class by itself both due to sales achieved and stagnation, so really how much strategy is required to market cod. When most good franchises have made more improvements and advances in one sequel vs 2 or 3 cod games combined.

This is a clientele that likely would pay $59.99 just for the mp alone, cod fanatics aren't known for having high standards. Which is funny as it gets a get out of jail pass on many website reviews, whereas an exclusive or less popular 3rd party game will get roasted by critics.
#20 (Edited 1415d ago ) | Agree(0) | Disagree(1) | Report | Reply
3GenGames  +   1415d ago
Sorry to bust your bubble, but RAGE might have run at 60FPS, but the textures were sad over all, plus the game wasn't very good. Being a good game matters first and foremost. FPS comes out of if you want to program good (30FPS and push the power of the system) or badly (Accept the limits of the hardware and not try to pull more out of them). As a developer, I don't think any game should run at 60FPS just because it can. That means the devs are lazy and don't want to push anything.
andreasx  +   1415d ago
because he became aware of what a shitty franchise he was working on!
LOL_WUT  +   1415d ago
Im sure EA made him an offer.
ACBAA  +   1415d ago
i like this guy
CommonCent  +   1415d ago
He got tired of lying on Activision's behalf.
BX81  +   1415d ago
Yeah no kidding! I don't like the guy simply because he looks like a d bag but the company he works for sux.
Dugstar  +   1415d ago
The way he handled himself on Twitter when he posted news was impeccable.. as he quite have easily been unprofessional and let rip with a tirade of abuse back but no he kept his cool which for many people is hard to do ...

I for one hope he moves on to bigger and better things as he seems to know what hes doing contrary to what others might think.. being a creative strategist of such a dominant brand would be very hard to deal with and he did a good job.
momthemeatloaf  +   1415d ago
If he quit from fan backlash he is a weak coward. Who cares about the 14 yr old pimple faced CoD fans whose lives depend around CoD. That nonsense would be so easy for me to deflect.
tr00p3r  +   1415d ago
You just made a lot of 14 year old pimple faced COD fans sad.
MilkMan  +   1415d ago
Who? and why should I care?
Did EA make a better offer so that they can start rappi...charging for things like bullets and air?
ninjahunter  +   1415d ago
The man payed to take the blame for activision quits. Why am i not surprised?
fr00ty-wizenhymer  +   1415d ago
Damn this guy is still alive? Hadn't everyone forgotten him years ago? And people still play Call of Duty!? Ha.
DeadManMcCarthy  +   1415d ago
because he's already rich enough.
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