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Scientist knocks Nicole Kidman's Brain Training ad

2 Jan 2008 -- As part of a feature on the Daily Telegraph's website debunking celebrity endorsements, British neuroscientist Dr Jason Braithwaite takes issue with Nicole Kidman's endorsement of Dr Kawashima's Brain Training for the Nintendo DS:

"I have quickly found that training my brain [with Nintendo's Dr Kawashima's Brain Training computer game] is a great way to keep my mind feeling young."
- Nicole Kidman, actress

"There is no conclusive evidence showing that the continued use of these devices is linked to any measurable and general improvements in cognition. Practice at any task should lead to some form of improvement for that specific task."
- Dr Jason Braithwaite, cognitive neuroscientist

[ Title: Computer and Video Games ]

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telegraph.co.uk
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Prismo_Fillusion3636d ago

Actually many recent studies have shown that exercising one's brain can increase your retainment of thinking capabilities as you grow older. It can even help to ward off diseases like Alzheimer's Disease. Any sort of mental exercise (chess, word puzzles, etc) has shown these effects.

Nevers3636d ago

... but this sure hasn't helped her pick any good movies to do lately.

TrevorPhillips3636d ago

i just approved this because nicole kidman is hot :P =] ahahahahah nice

deeznuts3636d ago

While Nicole Kidman is obviously attractive, I never found her "HOT"

I saw this ad a while ago. She looks pretty freaking hot!

whoelse3636d ago

She may be attractive but i cant stand this advert because its soooooooo fake.

RecSpec3636d ago

Jealous, apparently no one is buying Dr. Braithwaite's game.

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