Splitkick: It is common practice for a game company to generate interest in their product before it is commercially available; this is called “creating hype.” The goal is get customers into stores and purchasing their product as soon as it is commercially available. Some stores even offer the service to sell you the product before it is available, purchasing with money “now” and allowing you to come back and pick it up the same day it is available to everyone else. Imagine the disappointment of customers who pre-ordered Soul Calibur V based on this pre-release information. They went into the store expecting a softcore porn experience, or at least some nudity. They left with a video game that allows 2 players to punch each other in the face.