The Japanese gaming industry has received some pretty harsh criticism recently, specifically from Phil Fish - the mind behind the upcoming indie game Fez - who candidly remarked that Japanese games "suck". Ed wrote a piece not long ago discussing the unique brilliance that Japanese games bring to consoles, and how they should be proud of their roots instead of bowing to the norms of the west. That said, the western market clearly has its own set of strengths, but what exactly makes a great Western game? Whereabouts do America and Europe pull away from Japan? What do they do so well that encourages Japanese developers to break from their traditions?