Stumbling Chicago-based video game developer plans next-generation titles and Hollywood tie-ins in an effort to revive its business after years of lackluster performance.
It's been another rough year for video game developer Midway Games, which stumbled into the holiday shopping season with delayed releases and lowered revenue forecasts. But Hollywood and a fresh sign of interest from its largest shareholder may help the Chicago-based gamemaker put 2007 behind it.
Midway Chief Executive David Zucker described his 2008 strategy as "fewer, bigger, better" titles. The company is hoping Hollywood tie-ins will prove lucrative.