The dirty little secret of HDTV is that as many as 20 percent of sets are returned to the retail outlets in some areas.
EE Times via InformationWeek, by Dylan McGrath, December 24, 2007:
Fueled by rapidly declining average selling prices, an exploding supply of content and a vigorous consumer appetite, growth in high-definition television sales continues to accelerate this holiday season. But beyond the robust growth, glitzy new high-end displays and marketing frenzy lurks the dirty little secret of HDTV: An unsettling number of sets are returned to the retail outlets where they are purchased - as many as two in ten (20 percent) in some areas during the 2006 holiday season, according to one analyst, James L. McQuivey of Forrester Research Inc. (Cambridge, Mass.).
Industry insiders say there are many factors behind this phenomenon, including still-maturing technology and consumer confusion about HD. Many sets were returned last year by people who wanted to buy a large TV but didn't realize they were buying an HDTV, McQuivey said. They got it home, plugged it into their standard-definition cable service and were dissatisfied.