MCV: GAME will close Gameplay.co.uk next week, MCV can reveal.
All that website's customers will now be served via Gamestation.co.uk as of March 1st.
The move makes sense for GAME. It acquired Gameplay back in 2004 but since then it has become a forgotten brand at the retail specialist. The site was also not updated when GAME and Gamestation relaunched its websites last year.