Top
170°

Sony responds to Vita retail concerns, iterates direction for handheld

Sony confirms that three major Australian retailers won't be stocking the PS Vita handheld, while also iterating the 'active gamer' market direction it's taking with the highly-anticipated gaming device.

Read Full Story >>
vita.mmgn.com
The story is too old to be commented.
Dante1122130d ago (Edited 2130d ago )

"For the launch of PlayStation Vita in Australia, with the specific target market being the active gamer, we have chosen to launch the console with a focussed retail channel strategy across national specialist game and specialist technology retailers."

Mmm, ok. Interesting direction though.

Objective2130d ago

What Sony is really saying is that the major retailers are not confident in the sales that the Vita will generate and therefore will not keep them in stock.

ABizzel12130d ago

Sony needs to hire a person to translate what they really want to say, but who is not directly affiliated with them.

Interviewer: The PS Vita has not been selling well since it's launch in your homeland Japan. How do you feel about that and do you feel the PS Vita will be a failure?

Sony: We're pleased with the amount of sales the Vita has obtained thus far, and we continue to enjoy it's growth in the market, and with more games to come, we fell it will continue to expand the market. Now here's our translator.

Translator: [email protected]#, The [email protected]#$ing Vita has only been out for a a little over a [email protected]#$ month, and yo @$$ already talking about S#!* failing. At least let us get the worldwide launch out the [email protected]#$ing window, before you bring yo C()ck ridin' @$$ out here talking about [email protected] Vita failing. The majority of the games that launched in Japan were games that catered more to a western audience so no S#!^ the [email protected]#n thing wasn't going to blow S#!^ out the water. Then you got sneaky @$$ Nintendo and Capcom working together having price drops, and releasing Monster Hunter for the 3DS. The PS Vita is doing well, and will continue to do well once it's available in America and European territories, so don't ask S#!^ else about it.

Interviewer: I...

Translator: S#!^ else

Interviewer: But...

Translator: S#!^ else

Sony: Are there any more questions regarding Vita?

Interviewer: (Silence)

Sony: Thank you and have a nice day.

-_-

MultiConsoleGamer2130d ago (Edited 2130d ago )

There's more to this story than people understand. This has a lot more to do with the retailers in this region, than it does with Sony.

Dante1122130d ago (Edited 2130d ago )

Do tell. *Genuinely interested* BD

Edit: Something corrupt going on? Back alley deals?

deep_fried_bum_cake2130d ago

Weird, I was about to comment saying "do tell" before I saw your comment, must be the way that it's worded that calls for that response.

Gaetano2130d ago

I personally think it has a bit to do with stocking imported copies of games, and not using the distribution channels that Sony approves of. That's just me though. Bit tough for retailers in Australia atm because of the high dollar, high cost to employ but low productivity.

I am surprised though that it's Sony making this statement and not the retailers. So yeah, the fact that it's Sony making this decision definitely gives it all a fishy smell. If it wasn't a direction retailers wanted to take, I am sure they would say something. But the response has essentially been, "we stock what Sony gives us" across all three of the retailers not stocking it.

Soldierone2130d ago

I think it's Sony making the statement in order to keep the Vita in positive light. Notice how much they addressing lately. They are doing their best to sell the console, anything that can (and will be by fanboys) be spun into a negative story they are addressing before it gets out of hand.

They let this one slide, a retailer says something, and before long "oh Sony had no hope in the Vita at all!!!" headline runs across N4G. That's what Sony doesn't want, thats why they are the ones speaking up. There is most likely something else to this story, like the fact the Australian government sucks when it comes to video games.

maniacmayhem2130d ago

I would also like to know.

GribbleGrunger2130d ago (Edited 2130d ago )

what you meant to say was: 'I was labouring under the illusion that the reason these outlets weren't stocking the Vita was because they know it's a terrible handheld and that it won't sell'

and now you suddenly found out it's a Sony policy you are saying this:'There's more to this story than people understand. This has a lot more to do with the retailers in this region, than it does with Sony.'

you know, there is a group of gamers that for some reason want another system to fail. i don't really understand why; all i know is they exist. the Vita will be a success regardless of how much some people want it to fail.

just thought i'd let you know

MultiConsoleGamer2130d ago

Hello.

I wrote this guide.

http://digthatbox.com/the_u...

I love the Vita, and know more about this story than you.

plmkoh2130d ago (Edited 2130d ago )

This is true, I'm not too surprised given that this is a perfect storm brewing for not only Sony but for the entire retailing industry in Australia, take this as an example:

http://www.retailbiz.com.au...

Mayer and David Jones are two Australian premium outlets, yet "have threated to find new sources for stock or to remove products from shelves unless(sic) global suppliers reduce their prices."

Now join the dots between that and this about the Vita, knowing that it sells in Australia for $349 and yet in the US it sells for $249, despite the greenback being well below parity.

+ Show (2) more repliesLast reply 2130d ago
tiffac0082130d ago

So the reason that the 3 major retailers in Australia ain't stocking the Vita is because Sony decided not to?...

@MultiConsoleGamer (above)

Yes, please do tell. :)

GraveLord2130d ago

They say its because it's too expensive. Sounds like bull to me. Most likely they don't like the fact that Vita games will also be launching digital on Day 1.

InspectorG2130d ago

er it is too expensive atm. currently aussie dollar is stronger than the US. At the time I am writing this 1.00 AUD = 1.07 US.

So to put it further - A WiFi version in Australia is $348.00 which is equivalent to 373.29 US. While the WiFi + 3G version is 418.00, which is 448.32 US. Now lets be honest that is way more expensive than the 299.99 that you will be paying for.

In reality if we reverse the charges as we would if importing, Wifi model in US is 249.99 which is 233.08 AU. Or the Wifi + 3G model is 299.99 US, which is 279.70 AU. Now I can import it cheaper (+shipping) than what is sold here. In fact I can purchase a Wifi model, a 16gb card, and four games than what it would cost me to purchase a Wifi model, 16gb card, and game is here.

But now that I have said all this I see one bubble and not surprised at the ignorant comment from you

InspectorG2130d ago

er it is too expensive atm. currently aussie dollar is stronger than the US. At the time I am writing this 1.00 AUD = 1.07 US.

So to put it further - A WiFi version in Australia is $348.00 which is equivalent to 373.29 US. While the WiFi + 3G version is 418.00, which is 448.32 US. Now lets be honest that is way more expensive than the 299.99 that you will be paying for.

In reality if we reverse the charges as we would if importing, Wifi model in US is 249.99 which is 233.08 AU. Or the Wifi + 3G model is 299.99 US, which is 279.70 AU. Now I can import it cheaper (+shipping) than what is sold here. In fact I can purchase a Wifi model, a 16gb card, and four games than what it would cost me to purchase a Wifi model, 16gb card, and game here.

But now that I have said all this I see one bubble and not surprised at the ignorant comment from you

NoTheMama2130d ago

Im an Australian & worry about the fate of the Vita here after reading this. I dont want it to fail as I plan on getring one in the near future, its just a bit of a shock. Ot also means no actual decent deals on the console, something eb & GAME just cant seem to grasp.

MySwordIsHeavenly2130d ago

More business for Amazon then. :)

Gaetano2130d ago

LOL don't be ridiculous, Australian's don't shop on Amazon.

Aussiegamer2130d ago

Are you kidding me? BS we don't shop on amazon.

I clearly shop on amazon and so do my friends all from Melbourne. Don't speak for others.

InspectorG2130d ago

not sure if sarcasm or not, but Aussies shop on Amazon loads. I would not be surprised if it is one of the most popular sites to purchase online (not including ebay).

If you are being sarcastic, then good job sir. You got me in...

Show all comments (27)