Los Angeles Times - December 19, 2007:
Viacom Inc. and Microsoft Corp. today announced a five-year, $500-million strategic partnership under which Viacom will supply Microsoft with movies, videos and games, and Microsoft will sell advertising for Viacom's Internet sites.
Under the deal, which the companies announced in a joint press release today, Microsoft will license, on a nonexclusive basis, entertainment content from Viacom's MTV Networks, Paramount Pictures movie studios and BET Networks, for use on its MSN website and on its Xbox 360 game system.
Microsoft also will buy advertising on Viacom sites, and the companies will collaborate on promotions and sponsorships for award shows on MTV Networks and BET Networks, they said.
The agreement makes Microsoft the exclusive seller of remnant display advertising - or unsold ad inventory - on Viacom's U.S. websites. Microsoft's Atlas division will become the ad server for Viacom's domestic websites as well, the companies said.