PlayStation chief Ken Kutaragi says the PlayStation 3 price is a non-issue. In the current issue of Famitsu, on sale today, Kutaragi said, "PlayStation and PlayStation 2 were both 10,000 yen more than their competitors at launch. Yet they both sold to shortages." He added, "If you consider the PlayStation 3 a toy, then yes, it is an expensive toy. However, it is more than a toy. It is a PlayStation 3. And it is the only PlayStation 3. I hope that those who understand this will gladly purchase it."