Vita to have "the largest platform launch in terms of marketing investment" totalling $50 million

GB : Vita's launch will coincide with "the largest platform launch in terms of marketing investment we’ve ever had," he said. After pegging the total cost at $50 million.

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Mookie2226d ago

Yooo, let me do the marketing lol
I was playing the vita at best buy for the first time today and this chick was like is it that ??
..... Anyways I got her number. "the vita is sexy and u get Bitches" >:D

NewMonday2226d ago

50m should be the marketing for a game, a platform should be more like 500m

gamingdroid2226d ago

That is assuming a company is full of cash and highly profitable. Sony ain't so that's pretty generous.

T9002226d ago

Considering MS launched a gimmick like Kinect with a 500m USD budget i would think 50M isnt much at all.

zeeshan2226d ago (Edited 2226d ago )

LOL! That's exactly what I wanted to say! M$ with their 500mil budget and poor SONY with only 10% of what M$ could afford and that too for an entirely new platform!

My my! How time changes! I remember back in Sega Saturn and PSX days, that how PS marketing used to roll all over Sega's marketing. This is so the other way around. I am afraid 50 mil, in this day and age, is not enough. VITA is surely the BEST portable gaming device out there and it deserves every single sale that it can get and I hope for Sony and gaming industry's sake that VITA does well. Makes you wonder how much SONY will spend on PS4 and M$ on 720! Who's betting a billion dollar world wide campaign for 720?

egidem2226d ago

This is actually good news. There is no doubt that in terms of hardware quality, Sony always deliers. Their devices would always sell more or get more recognition if they were to be advertised more. I know of people who still don't know what the PS Move is.

An example is during the period in which Microsoft's Kinect was nearing launch. The media was flooded with Kinect adds. Here we are, less than 2 weeks away from the launch of the PS Vita and I've seen very few ads. Spending more on advertising this device is a step in the right direction. Until you've held the Vital in your hands you won't get how awesome it is!

MasterCornholio2226d ago

Now will the haters stop complaining that Sony will not market the device?


fei-hung2226d ago (Edited 2226d ago )

Its a shame the ad dnt show anything gaming related. A whole bunch of women will think the ps vita is a new nail salon!

360GamerFG2226d ago

Lets make a deal, if you stop putting that ridiculous signature at the end of every comment, I'll personally tell everybody's mom on the interwebs to stop hating on SONY.

dcortz20272226d ago

I can't believe it! It's nice to know that Sony will be marketing the PS Vita well, it's an increbile piece of technology that deserves the recognition of gamers and non gamers alike.

badz1492226d ago

that's like what? 1/10 of Kinect's?

portal_22226d ago Show
bahabeast2226d ago

way 2 go sony i mean its not 500 million like kinect but still 50 million is good alot better than you ever did before and sound like they will target the right places to advertise.
cnt wait to own a vita

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