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Developers Need To Be Treated Like Talent

Way back in 2004 Jason Rubin, co-founder of Naughty Dog, came out on stage at DICE and said that developers need more credit. He said that the video game industry operates more akin to selling bleach than to selling films. Seven years later nothing seems to have changed. The people who make our games are just as unknown now as they were then, while publishers and brands have grown to gargantuan proportions.

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