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Analyst questions validity of unusual January NPD results

Thursday afternoon, The NPD Group reported unusually low U.S. retail game sales for January 2011. The results were so low, in fact, that Wedbush Securities analyst Michael Pachter said he finds them a bit dubious.

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gamasutra.com
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Titanz2019d ago

"The group confirmed to Gamasutra, however, that Wal-Mart POS data was not included in the January report, and thus did not affect this month's software sales figures."

DaThreats2019d ago

Walmart was never included in NPD results

DrFUD2019d ago

If the numbers are true then it looks like the record 360 sales over November and December sure didn't represent actual gamers since it looks like they don't buy games.

Granted we all know the 360 has become the CasualBOX and the majority of console sales for them this past holiday were for little kids or casual gaming women, and there's nothing wrong with that because there's money in them for a split second, but I have a feeling Microsoft is losing its core gamers in numbers and they are migrating to PS3 (be it for exclusives, 3rd party bonuses, or just plain ol' 1st / 2nd party titles).

gamingdroid2019d ago (Edited 2019d ago )

Maybe, but MS reported a 49% market share on the console and outsold everybody worldwide.

It would seem to me based on numbers that MS isn't loosing anyone, while the competition is either stagnant or shrinking.

Gamer-Z2019d ago (Edited 2019d ago )

MS market share is growing but if you think about it its because like DrFUD said more casuals are buying it which is good but bad at the same time. Even though MS is making money off of console sales casuals are not real gamers and dont buy a lot of games they only play whats popular at the time so its not a sustainable market and because of that they are actually hurting the games industry overall.

gamingdroid2019d ago (Edited 2019d ago )

@Gamer-Z

***like DrFUD said more casuals are buying it which is good but bad at the same time.***

I don't think broadening your market is in any way bad especially if the core gaming market is saturated. Some of those "casual" gamers might convert to core.

That said, if you are a core gamer, and haven't bought a console yet, you aren't a core gamer even if you think you are.

***Even though MS is making money off of console sales casuals are not real gamers and dont buy a lot of games they only play whats popular at the time so its not a sustainable market and because of that they are actually hurting the games industry overall.***

How is finding a secondary source of income bad for the industry? If anything it helps the industry.

Captain Tuttle2019d ago

Now now Droid, stop making sense. You're forgetting where you are.

RememberThe3572018d ago

I think you nailed it Droid. MS has been growing in the casual market this year, while Nintedo is seeing sales drop and Sony hasn't really seem any changes. I'm not happy about the Kinect movement because I don't see any of those people converting to core gamers. But from a business stand point it's worked out really well.

+ Show (1) more replyLast reply 2018d ago
JaredH2019d ago (Edited 2019d ago )

"but I have a feeling Microsoft is losing its core gamers in numbers and they are migrating to PS3 (be it for exclusives, 3rd party bonuses, or just plain ol' 1st / 2nd party titles)."

I'm actually curious where you base this "feeling" from; other than personal bias?

JaredH2019d ago (Edited 2019d ago )

Forgot to add this.

Based on my experiences even most of the "core" don't pay attention to anything you mentioned. I'm the only one among my friends who pays attention to game news and they could care less about anything you mentioned. Yet they still play core games like Skyrim, Batman, Mass Effect, etc.

The point I'm trying to make is that I think even the majority of the "core" don't pay attention to all of the differences between consoles and exclusives.

ZippyZapper2018d ago

DrFUD's desperation is priceless

gypsygib2019d ago

I can't think of one game that came out in January, I'm sure some did but the nothing of note.

klecser2019d ago

I don't trust a business "analyst" to say something true about anything.

Christopher2019d ago

You do realize that it's business analysts who are compiling and reporting on NPD data, right?

klecser2019d ago

Yep. And they've shown enough ignorance about the people who like the product over time that I don't trust the people who compile the report, or the people who critique it, to have the foggiest clue over what the market trends will really be like for it. :)

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