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Remembering the Pre-DLC Days, When Free Unlockable Content Flowed Like Wine

Kotaku - DLC.

D-L-MO'****IN-C.

What exactly is going on with unlockable content in games these days? It's like instead of cramming extras and unlockables into their games, every extra thing that CAN be cut out, IS cut out and sold back to us at a premium.
And how exactly did this happen, I really have to wonder. I have no idea when we all became totally okay with this sort of thing, but it's running RAMPANT right now in gaming.

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