The latest in a series of price drops for high-def players on both side of the aisle, several retailers have dropped their prices on Sony's BDP-S300 to record-low levels.
The player, which carries a $399 MSRP, is now being sold by Best Buy and Circuit City for just $299. At press time, Amazon.com was offering the player for just $294.
This new price drop comes only a week after the same retailers dropped their prices on Samsung's BDP-1400 Blu-ray player to similar levels (by mid-week, Amazon was selling that model for $270, setting a new low-price record for a Blu-ray player).
According to DisplaySearch data released late last week, Sony led sales of standalone Blu-ray players as of late November by a wide margin, capturing a full 60% of all BD unit sales, followed by Samsung with 37%.
The Sony price reduction would seem to contradict earlier statements by execs at the company, who -- as recently as last month -- said they didn't expect their BD hardware to decline much lower than the $400 level through the holiday season.