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Submitted by -Mezzo- 1466d ago | news

New Sony Chief Executive Reveals Fast-Forward Plans

The next chief executive of Sony Corp. promises to forge a new path for a company that once dominated the business of filling free time with the creation of wildly popular consumer products, from Trinitron TVs to Walkman music players and PlayStation game consoles.

The selection of 51-year-old Kazuo Hirai by Sony's board Wednesday ends the reign of Howard Stringer, the boisterous and charismatic Brit who in 2005 became the company's first non-Japanese chief executive and over seven years as boss couldn't turn around Sony's electronics business. (Industry, Kaz Hirai, Sony)

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enkeixpress  +   1466d ago
I don't think so.. Not if I can help it, How much you need?? *opens wallet*

... Take it easy though, plz.. don't go too overboard.. limit is $50 ;)
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MariaHelFutura  +   1466d ago
Sony will be fine, if anything they need to seriously restructure the PS marketing division.
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Parapraxis  +   1466d ago
The PS division is one of main reasons they are still afloat.
MariaHelFutura  +   1466d ago
Let's be real about something....

MS can make something average seem great and Sony has problems having great things recognized the way they should be this generation. Example... I haven't seen ONE PSVita commercial yet and it comes out in 2 weeks!! Kinect one the other hand (which I dislike BTW), I saw countless commercials before it launched. If Sony doesn't make people aware of the platform, don't expect it to sell aswell as it could. Just being amazing in this day and age doesn't do it, the world moves too have to inform people as much as possible because the average person has the attention span of a puppy.


No. I stopped clicking N4G articals a long time ago. Oh well... Sony still needs to advertise the PS platforms better!!!
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gamingdroid  +   1466d ago

Did you not read the article?

They clearly spell out some of the troubles Sony is having, including 7 straight year of losses for the TV division, 4 straight years of losses for the company (soon to be five), a $2 billion loss in last quarter and 17% sales drop.

Sony is just figuring out that "experience" is what drives sales these days, not hardware that will be replaced shortly:

"Mr. Hirai described his strategic goal as teaching the company's 168,000 employees that past successes in manufacturing must be replaced by selling the harder-to-quantify "user experience." The world has moved on, he said, "We can't just continue to be a great purveyor of hardware products, even though some people expect us to do that.""

The good news, Hirai turned a $2 billion loss on the PS3 business around so he has some merit to potential turn-around. Then again, Stringer did too.

It is far easier to start a new business than fix an ailing one....
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Army_of_Darkness  +   1466d ago
I hope he drops the prices of sony's 3dtv soon!
I would totally buy one!! they just too expensive compared to the other brands.
baodeus  +   1466d ago
I think charging premium prices in this economy is what kills them (especially their TV vs many others TV that are cheaper and probably better too).

Sony really have to realize that they aren't the only one in the market anymore (from TV to gaming console to even smaller devices like music player etc...).
Legion  +   1466d ago
It's more their TV business and other areas that are needing the attention, as the PS side has seen a turn around already.

Sony has the same issue that Apple does of making a product and pricing themselves out of the market with it. (talking Apple computers here) Sony TVs are too expensive for the market to handle... especially with the economy the way it is today.

And they need to be aware that their marketing plan is not working. Market wisely and use the resources that you already have. They seem to be relying too much on their name versus actually advertising properly. Can't rest on old laurels.
princejb134  +   1466d ago
competition is to fierce now adays
i used to love sony products from mp3s to tvs cell phones
than apple came along and is dominating every business its profits with a phone and a laptop

and we still in a recession so that may also be the blame for losing money
i havent bought a game since mw3(which i regret)

there tvs are to expensive at times
i ended up buying a from a tv brand i never heard of (dynex) just because it was cheap
SwampCroc  +   1466d ago
yeah the PS division is why Hirai is getting promoted in the first place..

he is the one that turned PS back around.
BattleAxe  +   1466d ago
Its their TV division that is really getting hit hard.

If i were CEO:

- drop the TV division
- focus on their core services such as PSN
- focus on devices that support their services (Sony's Mobile Phones Division, PS3, VITA and VAIO)
- offer better pricing on Sony's own collection of Movie and Music products
- heavily promote Sony Music, Sony Television and Sony Movie Productions through the PSN
- bring full connectivity and interactivity of the PSN to the PC
- come up with creative exclusive deals to sell Sony exclusive games on a platform like Steam
- buy out companies that provide services like NETFLIX (Sony has been rumored to be interested in buying NETFLIX)
- continue to produce video cameras, photo cameras and MP3 players, and ensure that they are open source and that they do not use proprietary connectors and power chords.
- release Official PSN Apps on Android devices, iPhone, Google Chrome, Facebook and televisions made by Samsung, Panasonic, Sharp ect... ect....
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Soldierone  +   1466d ago
Why did people take that comment so negatively? I mean come on, Sony has amazing products they just suck at marketing things. They spend their money on products and that is great, but it still needs to get known.

The Kevin Butler ads were great, then they disapear and PlayStation isn't in the media anymore. Yet you see Xbox all over Disney, kids stuff, products, advertised on sports games, it's every where. Vita is hardly known, and the Taco Bell thing seems to be as far as that is going to go.

Let's put it this way. PlayStation is selling extremely well with limited marketing, imagine if Sony put a force behind it? Sales would sky rocket.

Also at the person above, TV sales are actually a high point for Sony. It was only a low point when they put their money into Plasma, thats over and done with now.
Dee_91  +   1466d ago
the got that taco bell vita commercial.But I havent seen a commercial only about the vita.
Marketing isnt only commercials .Commercials play a big part.however they could still really improve on marketing.
zag  +   1466d ago
marketing is only 1 thing.

To make people want to buy something you also need content.

Sony have plenty of content but their products don't access it fully, everything is moving to a digital copy/download only type service and I think Sony is going to end up only releasing via downloads at some point 2-3 years time maybe sooner.

MS market heaps but that's all they do really, they don't make games anymore, they have dropped flightsim the only thing they made that was a game for about 20 years this has now turned into a kids kinect type flight sim game thing now, it's probably going to be an utter waste of time.

MS don't make any content what so ever they rely 100% for content from other companies, if those companies go bust there less or no content on the 360 etc.

I think Sony will end up coming around probably with the next gen because they'll have all their music/tv shows/movies/games and what ever else that comes be all linked up together in the one hub that you can access very easy.

The PS3 and PSN works well but when you try to link in online stuff it's a bit flaky at best, you can really tell they kinda had an idea but the idea wasn't exactly right for what has ended up happening.

I don't know if the next xbox will be a big seller as I think Sony is really hoping the content side will pull them through.
tokugawa  +   1465d ago
most of the people on here are not living on the same planet!

not so long ago, sony equalled a premium price, and people were prepared to pay for it.

fast forward to now, and for every over priced sony product, you can probably find a better quality product, made by someone else (like samsung) at a better price.

in 2011, like an idiot, and against my better judgement. i bought a 46" LED 3D bravia...and it is shit! all the reviews (which came after i bought it coz it was a 2011 model ) stated the exact problems that i have with it.

i wasted over $1400 - £1200 -1400 euros on it. i shouldve got a samsung or a cinema 3D LG. i just bought a camcorder. and after researching my purchase, i got a samsung, which outperforms sony products, but was around $100 cheaper than them.

sony need to pull their heads out of their arses! now the only sony product i will buy is their consoles! the rest are just overpriced, because it has sony wrote on it.

dont flame or bubble me down kids. i am just speaking from experience. the days of guarantedd sony quality are long gone. most people know it.. except sony themselves! oh and top-ten/blogs4fanboys army
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tokugawa  +   1465d ago
mods delete please double post
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tokugawa  +   1465d ago
mods delete please triple post
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sikbeta  +   1465d ago

Nop, it's the whole Sony Corp, not just PlayStation, duh, SCE is actually one of the few divisions working well...


Fix This S*** Kaz! :D
Ranma1  +   1466d ago
Hirai, what you should do is merge with an OIL company.

Then you will have a bottomless war chest to fund the PS4

...this is based off my experience of business
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LaChance  +   1466d ago
Even more exclusives is the solution Sony ! That will help you beat the 360 and Wii worldwide just like you''re doing right now !
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MariaHelFutura  +   1466d ago
From a gamers perspective nothing is wrong w/ more exclusives... AT ALL. They just need to market themselves MS.
Godchild1020  +   1466d ago
I think I'll take less exclusives with better market or more marketing for their AAA games.
dcortz2027   1466d ago | Trolling | show
cjflora  +   1466d ago
I love how everyone always assumes articles like this are specifically referring to Playstation. Sony is much bigger than their gaming console.
gigreen  +   1466d ago
I don't think exclusives are the solution.

As some people said, they need to focus on better marketing. The first step would be getting rid of the name Playstation.
sikbeta  +   1465d ago
I'll take more exclusives than anything, you know, gaming is my thing, don't give a f*** about financial s*** and all that :P
metsgaming  +   1466d ago
just look at all the great things Hirai has done, if anyone can fix their problems its him. Plus with him as CEO you would think more money would go towards playstation. Which it will he even said that he will focus on the core business which gaming is apart of.

I found out yesterday from an article that Stringer cant even speak Japanese !!!!! He was CEO of a japanese company but cant speak the language at all i mean come on.
salinidus  +   1466d ago
sony will be fine especially with such an enthusiastic and goal driven person (kaz hirai) now taking the helm

Related video
Jamaicangmr  +   1466d ago
who would disagreethis was comedy God lol!
+ bubble man.
Consoldtobots  +   1466d ago
"I would totally buy one!! they just too expensive compared to the other brands."

IMO this has been sony's whole problem, way overpriced products(tv's) when people can buy a similiar "experience" for sometimes half the price. Add to that the most incompetent advertising campaign I've ever seen for any products in the states and you have this...

seriously when was the last time you anything Sony advertised on TV on any consistent basis?
TOSgamer  +   1466d ago

How does buying netflix fix anything? If anything netflix has their own problems which include about 3 billion plus of debt in contract obligations for content. Their dvd business is evaporating and they make squat on their stream business.
morkendo23  +   1462d ago
what they need to do is bring back VARIETY!! of ps2 era. gamers CANT live on hardcore only games.we need platformers an sidescrolling games too.
-Mezzo-  +   1466d ago
I enjoy Sony's Console & Televisions, i really hope they bounce back & keep on going.
dragon82  +   1466d ago
Besides my PS3, I really enjoy my Sony tv and camera. I hope they are around for a very long time.
Nathaniel_Drake  +   1466d ago
Yeah Sony has great products, hope they bounce back
Bowzabub  +   1466d ago
Sony leaves gaming, I leave gaming.
Ethereal  +   1466d ago
SuperLupe  +   1466d ago
Sony leaves gaming I'll carry on gaming.

When I had a 360 100% of my gaming had nothing to do with Sony.

And trust me I was having as much of a blast as I'm having now on my PS3.

Im 22 years old and some of the best experiences I've had in gaming were courtesy of Nintendo, MS or Sega (Skies of Arcadia, Shemnue and Jet Set Radio).

There is life outside of Sony guys. Why do you do this to yourselves ?
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UnSelf  +   1466d ago
if it aint Sony, its phony
rhcpfan  +   1466d ago

Exactly. The best games of this gen were always multi-platform IMO.
WrAiTh Sp3cTr3  +   1466d ago
dredgewalker  +   1466d ago
If Sony leaves gaming and there's only multiplatform games available then I'm sticking to my pc.
thehusbo  +   1466d ago
You said it.
gtxgamer2  +   1466d ago
Rush  +   1466d ago
Why not leave anyway... few less loyalty blind gamers can only be a good thing.
gtxgamer2  +   1466d ago
yall are just a bunch of haters.
Ethereal  +   1465d ago
@Rush Just because some of us have a preference in console choice does not mean we are "loyalty blind gamers" Don't assume shit....I am a gamer before anything else, although I feel Sony is instrumental in industry innovation and risk taking. Which is why I take this position.
Aloren  +   1465d ago
Having a preference is different from giving up something you enjoy for that kind of reason. I must say I'm even surprised someone would say such a thing, it doesn't make any more sense to me than giving up phones if apple stops making them.
I sure hope you "just say that" and don't really mean it... I know I didn't leave gaming when Atari, Amiga, or Sega left, and I won't leave gaming either when or if Nintendo, Sony, or MS stop making consoles.
Silly gameAr  +   1466d ago
I'm with you there.
SSKILLZ  +   1466d ago
yeah that's how we roll up in thiz b!tch :D
FearNoAngel  +   1466d ago
thebudgetgamer  +   1466d ago
No, as much as I like Sony I have seen too many companies come and go to deter my favorite hobby.

Atari, Sega, Colleco, SNK ect.
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Simon_Brezhnev  +   1466d ago
I wont leave gaming just be strictly PC gaming.
nnotdead  +   1466d ago
i could see myself going the same way, but there is no way i could commit to such a statement. sure i haven't been excited for a Nintendo console since the Ultra 64 was first talked about, and i refuses to pay for a Live Gold membership to play online, but to say either(or another company) couldn't make something in the future that i would be interested in seems like s stretch.
orange-skittle  +   1466d ago
Sorry, there's nothing great about PC gaming to me. I don't do keyboard and mouse. I also don't do upgrades. It would cost more to upgrade a rig than buy one already spec'ed-out.
Simon_Brezhnev  +   1466d ago
Good for you but you do realize you can use ps3/360 controller for PC. It's actually cheaper to build a rig than have a ps3/360 for 6 years. PC games are already cheaper. Online is more tolerant way quicker to ignore people.
_Aarix_  +   1466d ago
Dont let the door hit all yall asses on the way out!

Seriously, gaming is gaming, no matter who provides it. If you think otherwise then I WANT you guys to quit gaming.
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VINNIEPAZ  +   1466d ago
"There is life outside of Sony guys. Why do you do this to yourselves ?"

Please, let them go man. Sony fanboys are the worst
undisputed  +   1466d ago
Because 360 fanboys are any better. Please, all fanboys are annoying.
Bastion17  +   1466d ago
Cause that makes so much sense right?
dark-hollow  +   1466d ago
I played before nintendo with the atari and i played with nes/snes before sony and i played ps1/ps2/ps3.

As long as there creative minds and great developers out there then i wont quit gaming.

Nobody ever gives credit the all the hard working men and women who develop the games themselves.

As long as the industry is moving on and still pumbing games then am very happy.
That doesn't mean that i want sony/nintendo or ms to disappeare.
Septic  +   1466d ago
A lot of the SDF scourge are most likely little kids on here so they probably won't even know what an Atari is.

Love that stupid mob mentality; 'if Sony leaves gaming, I leave gaming.' Lol one of the biggest fanboy statements on N4G but it has more agrees than disagrees.

NEXT WEEK on N4G: Man divorces wife when he discovers her playing on Xbox 360. Top comment: "Damn right, I would do the same!"
Legion  +   1466d ago
If I had played that card when I started gaming then I would have been missing out on a lot after Atari, Intellivision, Sega and so many others dropped out of the console business.

What if they stay in gaming but go the Sega route and just do games on other systems? What will you do then???
Consoldtobots  +   1466d ago
I think there is something to this....

wether 360 fanboys like it or not alot of people simply can't stomach MS and their approach to this industry. That being said, if Sony were to ever leave gaming it WOULD create a huge downswing in the gaming market which added to microsoft's lack of commitment to hardcore gamers will create another gaming crash like back in the 80's.

there is no upside to this scenario no matter how much MS fanboys keep telling you the grass is green in their lawn.
orange-skittle  +   1466d ago
What in the hell are you talking about? First off, how old are you? I ask because no intelligent man would make a retarded statement like that. What approach to the industry did MS make that makes your stomach turn? What did they do so differently that Sony didn't do? Last time I checked, Sony wanted in by means of Nintendo(Dolphin) and when they felt like they weren't going to make enough money w/ the Nintendo deal, they came in the industry on their own spiting Nintendo. SO WTF ARE YOU TALKING ABOUT?! Microsoft said from day one that their goal was to create a MULTIMEDIA home entertainment console and that's exactly what they are putting together. Who said it was gonna be free? They have always had a subscription based format unlike Sony that decided to do it last year with PSN PLUS. That's the FUCKED UP APPROACH you should be talking about. If Sony left gaming, there would be no love lost. Many companies have come and gone. They would do what SEGA did and focus on software since they own so many studios. They don't need to make consoles. If they were smart, they would partner up w/ MS instead of trying to compete with them.

There's no question about Sony's superior hardware, but at this stage in the's more profitable to make software and chips for the next Xbox than make another console. Every new console is sold at a loss for at least 2 years and they can't afford that. Either make the PS3 stretch longer or think about making a new machine with MS since clearly both companies have their strengths and weaknesses.

@HiredHelp-Seriously, Sony is talking about HUGE LOSSES and you're still talking about them giving free online. Jesus Christ! Why do you think they came out w/ PSN Plus? They can't afford it, dummy. That's why all the good stuff is on PSN Plus and free players don't get shit, but free online. No access to full game demos, free games, free themes, free avatars, reduced prices, early BETA's, ect. All I hear from Sony ONLY followers is FREE FREE FREE! No one wants to buy shit anymore, but yet they get up in arms when a company files Chapter 11 or decides to make people pay for content.
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PimpDaddy  +   1466d ago
It goes both ways
A lot of people jumped OFF the Sony bandwagon this generation because of Sony's approach to this industry. Sony delayed the launch of the PS3. The PS3 cost $599.00 at launch. They overhyped the power of the console. They forced Blu-Ray down our throats and made us pay for it when it WASN'T needed. It opened the door for the 360 to get an advantage in marketshare and establish XBL.

I owned a PS1 and PS2. I bought both at launch because they were priced competitively. I couldn't wait for a PS3 and wasn't going to pay 600 dollars for one at launch. So I ended up buying a 360 at launch and haven't regretted it.

Just like every generation of videogames since my original Atari 2600 I am a multiple console owner this generation. I bought a PS3 when the Slim came out and it was $299.00 Though I mostly used it for Blu-Ray I do buy a few exclusives every year too.

What I find laughable is this "lack" of commitment you talk about. The 360 may not have as many exclusives as the PS3 but the ones they do have are good quality and marketed well. Even with the list of exclusives Sony faithful brag about the highest selling games for either console are always multiplatform. Then when you look at the higher game attach ratio for the 360 vs the PS3 it just makes your statement more humorous.

If Sony left there wouldn't be a crash like in the early 80's. Sony isn't the end all, be all that you guys claim them to be. None of these companies are perfect. It's up to each of us as an individual to decide what games and experiences we want for ourselves.
Septic  +   1466d ago
and Consoldtobots has five bubbles.....

People can't stomach MS' approach to the industry? What a load of sensationalist bull. Do you work for the gamingbolt?

Honestly, aside from proving your complete ignorance and lack of integrity, you've also shown your desperate fanboyism, your specific allegiance of which, has netted you those bubbles. Read PIMPdaddy's comment for an informed one that was a result of at least some cerebral effort.

Le sigh. Idiocy so rife on these comment pages.
Biggest  +   1465d ago
I have to address this:

"I owned a PS1 and PS2. I bought both at launch because they were priced competitively."

Why start your fake rant with a lie? The PS and PS2 were at least $100 more expensive than their competition. I don't care why you bought them or if you even did. They were priced then the way they are priced now. A similar Xbox360 was -$100 compared to a PS3.

They may have hyped up the "power" of the system, but it has shown itself to be less hype and more truth. The developers that care to get the most from the hardware show how powerful it can be. You had a problem with BluRay? That's strange. You bought the PS with its unnecessary CD playback. You bought the PS2 with its unnecessary DVD drive. Hmmm. . . Is it just coincidence that DVD became the norm for games and video? Is it a coincidence that BluRay is the new norm for video and may end up as the new norm for games?

Consoldtobots is correct about a lack of commitment to hardcore gamers. You pointed out "The 360 may not have as many exclusives as the PS3 but the ones they do have are good quality and marketed well" and followed that with "the highest selling games for either console are always multiplatform." That's the thing about commitment. It's doing a thing regardless the outcome. Microsoft may have noticed that making their own games doesn't work as often as they would like, so they allow someone else to make them. Sony allows others to make games for them, but will do what they can to offer even more content. So unless you're going to make the argument that people playing Sesame Street Kinect are hardcore gamers, your own comments have proven your point wrong.

I don't agree that Sony leaving gaming would kill gaming. I do know that there is no reason for them to leave and they won't leave. People didn't jump off the Sony bandwagon because of anything. They jumped on the 360 bandwagon because it was the only wagon there. They didn't want to get off because the media said the PS3 wasn't good enough. Fast forward many years and you see the same people refusing to change their view and using XBL, marketing, and sales to show their allegiance to the bandwagon.

Also. . . Sony is talking about HUGE LOSSES. In none of their talking have they mentioned PSN or Playstation. As mentioned many, MANY times before this: The gaming division is one of the few divisions posting gains instead of losses.

Edit: And seriously. . . Stop trying to make PS+ look like XBL. "...had a subscription based format unlike Sony that decided to do it last year with PSN PLUS. That's the F***** UP APPROACH you should be talking about." Sony gave you the option to buy a GameFly membership (granted you can't pick the games). Stop paying for XBL and PS+ and see who enjoys their copy of Battlefield 3 the most.
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tiffac008  +   1466d ago
Sony isn't going to leave the only market their consumer electronic division profits on. So I think you shouldn't worry about that.

They'll probably have a higher chance of leaving the TV market which is bleeding money more than any other division they have.
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easternbalboa  +   1465d ago
hiredhelp  +   1466d ago
I hoped next playstation will be free online but if its gonna help rebuild sony's pockets that will inturn benifit us with better products then im up fr paying some kind of subscription per year.
On a personal note to Mr Hirai respect sir respect.
OcularVision  +   1466d ago
I think you forget PS+ exists :S
The free content + discounts aren't really worth it though imo. The free games are ancient from the PSOne era, and the discounts are often on mediocre games.
nnotdead  +   1466d ago
not for me. this would be the quickest way for me to go into PC only mode. unless the Wii U surprises me with its games and features, but i doubt that.
milohighclub  +   1466d ago
Wanna improve sony?

Tvs- cheaper

Vita- add audio/video outputs so you can plug into the head mounted display

HMD- change the design back to the prototype

3d- get rid of crosstalk, release ps4

Playstation - release ps4
dredgewalker  +   1466d ago
I'm sure you're just as capable as any CEO of any corporation /s
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milohighclub  +   1466d ago
Not saying I am, I just purchased a new tv and would of bought a Sony but I ain't paying 2000 for a tv with crosstalk hell I wouldn't pay 1000 for a Sony tv in there current state.

Would love a head mounted display, unfortunately there is no point as I have a wicked tv and am fortunate enough to live with my gf who doesn't mind the playstation been on even though she can't even watch it as I play in 3d the majority of the time. Now if I could plug in a vita to it I would buy one.

Sony are so focused and have spent a lot of money investing in 3d which even though I love it, let's face it, current consoles are not powerful enough and whilst there is still jaggys in games it will always ruin 3d. Take uncharted, by far one of the best 3d games out but is ruined by jaggys which make the game look a mess.

Also one missed opportunity with 3d, the cheapest way to get consumers into 3d would be vita. Just sayin.
dredgewalker  +   1466d ago
I apologize if I sounded a bit rude. But we have to understand that there are decisions that companies make that may or may not make sense to us, but in truth lots of considerations were made into making them. Companies need to able to satisfy their customers while making a profit and that is very difficult to do. There are 3 types of customers today and you can classify them as A, B and C. You can either have A and B or B and C as customers but you will find it impossible to have all types. Some companies even target a single type of customer so that it will be far easier to give them a product that suites their needs. Cheaper doesn't always mean getting more customers if it means that you are selling at a loss. You only sell at a loss if there is some trojan strategy with that product you are selling. Case in point with the PS3 which sold at a loss, because part of its strategy was to make bluray's adoption rate climb at a faster pace. Also Sony has tons of developers that make their games and are the real moneymakers for them. It's a similar strategy to selling a printer for cheap because the real earning is in the ink they have to replace.
ZippyZapper  +   1466d ago
They should charge for PSN
NYC_Gamer  +   1466d ago
that would upset many PS3 owners since the service has been free for many years
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mume19  +   1466d ago
I can see this coming
SilentNegotiator  +   1466d ago
You should charge for your comments. They're so funny, I'd pay to read them.
Hicken  +   1466d ago
I'd pay to see him and others of his ilk shut up.
nnotdead  +   1466d ago
create an app store for the PS4 where Sony could make money off of. no way will i pick up a PS4 if it cost money to play online. hell, if every other feature (netflix, pandora, twitter, etc) cost extra i would be okay with that but online play should stay free.
specialguest  +   1465d ago
Taking the direct route by charging for PSN may bring new revenue, but it comes with a huge backlash. I believe that PS+ is sufficient enough to gain that extra revenue.

Online access for multiplayer, demos, and other original features should always be free. For premium contain, perks, and features, that's where the person decides whether they want to pay or not.
MakinBaconXD  +   1465d ago
If they charge for PSN it would create a backlash worse or the same as than when they launched the PS3 at $600.
Godmars290  +   1466d ago
GoogleTV app for the PS3 or PS4.
chadwarden  +   1466d ago
Sony will be fine with hirai as ceo. He's a real go getter
OcularVision  +   1466d ago
riiiiiiiiiiiiiiiidge racer!!!
jocomat9  +   1466d ago
Knight_Cid  +   1466d ago
the game industry is falling apart
ylwzx3  +   1466d ago
I kind of think so. We are in for another crash.
Knight_Cid  +   1466d ago
spending is down in every region

In the US game spending hasnt been up in 5 years
GraveLord  +   1466d ago
Aging consoles will do that to the industry.
Digital Sales aren't even tracked so its not as bad as you think it is.

Xbox Live is a very successful service and so is PSN. Don't even get me started on Steam.
#9.2.1 (Edited 1466d ago ) | Agree(3) | Disagree(4) | Report
Knight_Cid  +   1466d ago
its actually worse than we think

digital sales cant make up for physical.

and do you think psn helped sony?

or that xbox live helped 360?

both had more years of non profit than profit
Ravenor  +   1466d ago

So buying Crysis 2 on XBL for 39.99 benefits Crytek and EA less then if I purchased it Physical?

DERPA DERPA DOOO, that makes no sense. It's like you people don't even realize what caused the crash, oh wait you probably don't.
Game3s  +   1466d ago
"the game industry is falling apart" ? Because Sony made billion of losses........ No if Sony were to leave you would just have to go to nintendo or microsoft for your gaming needs those studioes sony(exclusives) had would just be put on the available consoles on the market.
Then things would move on maybe a new player would step into gaming maybe apple(although i doubt it).
Ethereal  +   1466d ago
He has already said that the companies strengths are in the gaming and digital imaging divisions, and to expect a larger focus on them. This is good news to PlayStation fans as Kaz understands the importance of the gaming industry. Sony needs to get the other divisions out of the negative though, hope Kaz can pull it off. Riiiidddgggeee Raaaccerr!
Silly gameAr  +   1466d ago
I read this interview earlier. Not surprised that Eurogamer would take this line out of a lengthy interview and make it a headline. I don't expect much out of the gaming media now in days.
#11 (Edited 1466d ago ) | Agree(16) | Disagree(2) | Report | Reply
PHIBALNATION   1466d ago | Trolling | show | Replies(2)
admiralthrawn87  +   1466d ago
hey if they think they need to improve let them. it could only lead to better things. they are far from perfect and i'd like to see them improve.

@phantom disagree - if you are against improvement and think they are perfect you are a blind fanboy. no company is perfect and there is always room for improvement.
#13 (Edited 1466d ago ) | Agree(4) | Disagree(4) | Report | Reply
PandemicPrawn0  +   1466d ago
They NEED to charge for PSN. They can't dodge that now. Sell back the film rights for Spider-man and Ghost Rider back to Marvel/Disney.

In short, stop making laptops and films. Focus on Music, T.V's, Blueray, Playstation, and Phones.

Oh and perhaps they should think about publishing game's for both Playstation and PC. AAA game development and publishing costs megabucks. Why limit your customer base?
BitbyDeath  +   1466d ago
Do you hate Sony?
PandemicPrawn0  +   1466d ago
Not at all.
In case you haven’t noticed, Sony Corp has been posting large losses for some time now. And all the fanboy rhetoric in the world doesn’t change the fact.

Sony needs to stick with the things that are making them money and forget about the things that are not.

Sony sold the merchandising rights for the Spider-man films back to Marvel/Disney late last year. So what’s the point of holding on to the film rights now?
Spider-man is the face of Marvel comics along with the X-Men, Disney would pay BIG dollars to get the film rights back with Marvel studios.

As for video games? I can understand people getting upset when I suggest they publish games for both the PlayStation and PC platforms, But if I was running SCE I would be looking at the numbers.

I mean why sell 5-6 million copies of Uncharted 4 on PS only, when you could sell 10 – 12 million on both PS & PC?

It’s about making money, despite what fanboy’s think.
#14.1.1 (Edited 1466d ago ) | Agree(9) | Disagree(13) | Report
mume19  +   1466d ago
I do
BitbyDeath  +   1466d ago
Sony make some of the best movies around i don't see them giving that up.

As for the games, Sony could make more money from games but then they'd make less money from console sales. Which destroys other huge money makers for them like Home
C0MPUT3R  +   1466d ago

They don't put the games on PC just like they don't put it on XBOX.
They want you to buy a PlayStation. and then hope you will buy many games and products for your PlayStation.
Sanhlami  +   1466d ago
They need to make their electronics cheaper for consumer or offer something that no other company can offer for their price. When I see Sony brand I think overpriced, sometimes better quality, but same function. Also, please no more proprietary memories and such. In gaming division, make the PS4 more developer friendly.
Legion  +   1466d ago
Hit the nail on the head.
CGI-Quality  +   1466d ago
Why take the one bit out of an already posted article and turn it into another article? And he said if there isn't any restructuring, they could face trouble.

Seems more mountain-out-of-mole-hill than anything else.
Consoldtobots  +   1466d ago
what do you expect from eurogaymer.
Noticeably_FAT  +   1466d ago
Let's see people spin this. Now we've seen reports about Sony losing billions of dollars, the Vita is struggling and the PS3 just got outsold by a almost 7 year old Xbox 360.

Things definitely don't look good in Sony Land right now.

1.Make more affordable hardware
2.Charge for PSN, but upgrade it, both looks and features
3.Make your hardware easier to work on, if your putting out inferior 3rd party games, you'll lose your market share.
4.Get better advertising, Kevin Butler aint cutting it.
5.Quit boasting about how "future proof" you are.
6.Stop pushing fads like 3-D, it's a waste or resources.
7.Get better quality voice chat.
PandemicPrawn0  +   1466d ago
"Stop pushing fads like 3-D, it's a waste of resources".

%100 agree.
DragonKnight  +   1466d ago
Noticeable_Troll: First, Sony losing billions is in the NON-GAMING divisions. Second, the Vita isn't struggling, as if you have seen the headlines today you'd have seen Sony is perfectly happy with how Vita is doing and it hasn't even had a global release yet, so try again. And third, by 1.7 million, hardly a big deal.


2. Why? Because they don't have a subscription based program? Oh wait.. Live is a farce, and only idiots pay for what everyone else gets for free. There is no logical reason to pay for Live, hence none to pay for PSN.

3. Nope. A)Not Sony's fault that there are devs who can't code. B)It's proven that when the PS3 is focused on, games are better. C)Sony didn't lose market share because of 3rd party games. That's laughable. It had to do with the original price of the PS3 and the 360's year head start. That's been proven countless times. And D)Sony doesn't put out 3rd party games, they put out first party games. Duh.

4. Sure he isn't. And the 360's bland commercials are the pinnacle of advertising genius. It has nothing to do with putting ads on things like pop bottles. It also has nothing to do with the media being practically in MS' pockets, which isn't so hard to imagine considering the blatant bias they've shown.

5. Umm, in the console world they're more "future proof" than the other 2, so it's not a boast it's simple fact. Plus, since Ken Kutaragi left they haven't said that even once. Try again.

6. 3DS?

7. Get a better headset.
Game3s  +   1466d ago
"the Vita isn't struggling, as if you have seen the headlines today you'd have seen Sony is perfectly happy with how Vita is doing and it hasn't even had a global release yet, so try again."

The vita is doing well because Sony said so? Lmao since when do corporations come out and say their product is doing bad, As for vita global go check your local gamespot and ask them about vita pre-orders............. after this i suggest you calm down and come to reality.
DragonKnight  +   1465d ago
Oh yay, another troll.

"The vita is doing well because Sony said so?"

Nope. The Vita isn't struggling and Sony is happy with how it's doing. If they weren't they'd have said something along the lines of "we're confident that when Vita releases worldwide it will really take off" or something along those lines. They've done so in the Past. What, because any loser with a web page says Vita is failing it is? LMAO since when are there journalists in gaming news? As for pre-orders, yeah they really determine the success of a product, it has nothing to do with people actually buying on or after the release date at all. /s

I'll just leave this here.

Related image(s)
CGI-Quality  +   1466d ago
The problem with any of your posts, especially regarding anything Sony related, is that they're usually flamebait, trolling, or just plain false. When all three companies have boasted about stuff and you choose to pick just one of them to call out, it easily shows a clear bias and agenda.
Legion  +   1466d ago
Same can be said about those that shamelessly support an agenda due to it being their console of choice.
undisputed  +   1466d ago the trolls in this article are doing?
undisputed  +   1466d ago
Stop spreading lies and misinformation. You don't work for Sony so stop pretending that you do.

As for Sony, they'll be fine. I just find it amazing that people claim Sony charges so much for their stuff when Apple charges an arm and a leg for their products.

What Sony needs to do is unify their divisions. Nothing more, nothing less.
#17.4 (Edited 1466d ago ) | Agree(8) | Disagree(0) | Report | Reply
CGI-Quality  +   1465d ago
Uh, not sure where I've spread one lie nor pretended to work for Sony. I believe you must have quoted the wrong person.
#17.4.1 (Edited 1465d ago ) | Agree(0) | Disagree(0) | Report
NeoTribe  +   1466d ago
Hardcore console gaming will take a huge hit if they fail. I would switch to comp gaming I suppose. Possibly even get the xbox720 when its out. Rather have a ps4.
solidboss  +   1466d ago
sony needs to stop making expensive products. out of all the companies in the tech market sony is the most expensive.

it took them a long time to realize $599 was not the best selling point of a ps3 when it launched and just as the vita newly launched in japan look how well that went. i cant wait to see the figures when it launches here in the us.

as for psn KEEP IT FREE if they charge for it this will seriously piss off the consumer fan base and is a key component to combating the xbox brand. what they should do for psn is stop charging MORE for digital releases when i can just go to a store and pick it up for much cheaper.

if anything the game with a manual and a box should cost more then a game that i just dl directly onto my hdd. if your going to spend so much time advertising 3-d and how it is the next big step make something that is a affordable entry level 3d tv for people to jump into instead of having these ridiclous prices and dnt get me started on those fucking glasses. oh and cross game chat please.
RevXM  +   1465d ago
Agree with evrything, Only that Playstation 3 really wasnt expensive.
Or well sure 599 is good chunk of money but most people can afford that and the ps3 was worth a lot more than its pricetag seeing it was pretty high tech and that a standalone BD player would cost almost twice as much as the ps3 did at launch.

Also a lot of people seem to have no problem paying 300-500 dollars for a freakin phone or pad/tab that they throw away after 1-2 years, so I fail to see what would be wrong with a powerful high value gaming system that is also so much more than a gaming system being 599! And people keep their consoles for a lot longer than phones, and the consoles are supported a lot longer with firmware and software etc.
SONY got to have competetive prices on and deliver very unique or valuable devices all across the board.

Their TV's sure are expensive. I think part of sony's solution is to have less models of everything perhaps cut of some product lines for some time even.
They will focus on entertainment, value and innovation. and should IMO do more marketing.

I think Hirai is competent to save sony seeing how great the playstation brand is actually doing.
PamPoovey  +   1466d ago
It's funny, the company who are in trouble and are bashed alot are so in touch with us core gamers, listen to us (PSV fixed the price, launch games, developer friendly issues that the PS3 had) and are basicaly the last core company left......

Yet a company like MS who has abandoned us and who have taken the casual route are so afloat. can be twisted sometimes.
solidboss  +   1466d ago
Microsoft play things very safe. they took a big gamble with kinect and for the most part it paid off for what they were trying to achieve: target the casual audience. the only problem with that is the xbox main audience is mostly hardcore so they could give 2 shits about it. besides that ms rides on the halo and cod brand for their $
PamPoovey  +   1466d ago
True......I think the only thing keeping Kinect on top is Microsofts over the top, down your throat till you choke, advertising.
PimpDaddy  +   1466d ago
Just quit it already
Microsoft didn't abandon anybody. They don't have anywhere near the quantity or quality of internal software development teams like Sony and Nintendo does. So they rely on 3rd party multiplatform games and certain exclusive deals like Gears of War. They are creating more internal studios so be patient.

Last time I checked there were still plenty of games to choose from for the core audience. Heck even a few exclusives every year for the core audience. They have improved and expanded on XBL capabilities. Yet here you guys are claiming that the core was abandoned just because Sony has more first party exclusive titles? Bottom line is more people purchased a 360 this year than a PS3 and the 360 has a higher game attach ratio than the PS3. So it sounds to me like Microsoft is doing just fine.

Microsoft brought Kinect in to add to the current user experience and also to broaden the appeal of it's console to the more mainstream consumer. There is NOTHING wrong with that. Nobody has to purchase Kinect. There are still plenty of new games to choose from for non Kinect gamers and a huge back catalog also.

Heaven forbid that Microsoft wanted to sell it's console to more consumers and found a way to broaden it's market appeal...
Nexy  +   1466d ago
True that.

The companies in the gaming market are now those who tapped into casual market with Wii-mote and Kinect. Sony is also trying to follow suit with Move but at the same time they cater to HC gamers.

It does not seem to pay off however. So Sony may bounce back in the end partly by cutting down on HC gaming.
#20.3 (Edited 1466d ago ) | Agree(0) | Disagree(0) | Report | Reply
PamPoovey  +   1465d ago
"It does not seem to pay off however. So Sony may bounce back in the end partly by cutting down on HC gaming."

and the sad part about that is it will be our fault if they do. They get hated on when they do somefor core gamers and if they decide to change tatics because they think hardly no one gives a crap there would be articles like "Why ditches core gamers", "How the mighty fall...Sony abandons us" or "Sony pulls a Microsoft"
Pikajew  +   1466d ago
People who say they will stop gaming because Sony won't make any more console are not real gamers in my opinion. A real gamer would continue gaming on a diffrent system or have have more than one system. If price is an issue save your money.
BillytheAlien  +   1466d ago
How can you continue gaming when the other two consoles are casual.....theres no balance without Sony because they're the only ones who havent become sell outs to the whole "milk the casual crowd" problem.
Pikajew  +   1466d ago
I see fanboyism blinded you. A real hardcore gamer would not care if a game has motion controll, 3D or not HD, they would get the game for gameplay and/or story. People who own a wii know all the great things about it and people like you know nothing about it because you are a fanboy to another system.

And what about Move? Was Sony trying to be hard core with that?

Do you even know what PC gaming is?
#21.1.1 (Edited 1466d ago ) | Agree(9) | Disagree(14) | Report
imbrawler  +   1466d ago
back when i was young there was only one console and every one was happy, then Sony and Microsoft came. People need to realize that Sony isn't the only gaming company in the world.
PamPoovey  +   1466d ago

What was fanboyish about his comment, it's not like he said "The Wii Sucks" or "Microsoft are Crap".

Do you think gamers would really like to have a choice between two casual consoles......nope. Anyway of course "real" gamers would care, thats why most of them don't give a crap about the Wiis motion controls now or Kinect.

The move is a motion control device but has Sony forced it down peoples throats and spent a ton of money advertising on it.....nope. It's not their main focus, the PS3/PSV are and I as a core gamer....sorry as you put it "real" gamer, are totaly fine with that.

Do people just use the "your a fanboy" line on here when they can't think of a good counter argument or when they try to back up what they've said.
#21.1.3 (Edited 1466d ago ) | Agree(8) | Disagree(3) | Report
Legion  +   1466d ago
I am assuming by your statement that you own no game that is not made or published by Sony then? So you are missing out on games like Bioshock, Red Dead Redemption, Battlefield 3, Mass Effect 2, etc.

If those are casual games then I wonder what games are core... or is it only a core game if it is exclusive?

People have no clue to what they are talking about when they talk core versus casual. Just because a game can be played on a system that also sales casual games does not make that game less core.

People harp MS because they started marketing to casual games to gain on the market share that Nintendo has dominated. And yet what happened with PS Move? It was in a similar state not too long ago... the only thing that didn't give it the casual label was the fact that it wasn't marketed well enough to make it a viable competitor to Nintendo's grasp on that market.

I have more games then the vast majority of the so called core gamers here... but if I don't have a certain exclusive game then I am considered casual??

People need to grow up and spend less time on N4G complaining at what others have. If you are enjoying your games then play them. If someone has something that you don't have then go out and buy it. If you can't afford it then work harder.
PandemicPrawn0  +   1466d ago
Gaming has been around long before Sony.
And will be around long after.
Game3s  +   1466d ago
Don't bother with these "fanboys" First they said the Wii is casual system(a proportion is but not all of its users it does have hardcore games) all of a sudden the xbox is a casual system because it has kinect but sony is not(ignores the PS-MOVE).

What is a casual gamer?
Someone who plays a game to past a little time and isn't serious at about gaming buys 1-2 games every year.

What is a hardcore gamer?
Some who plays games alot(sometime all day and night) , very serious about gaming and buys 6-12 games(realy hardcore one buy over 20 o.o) a year.

Now by these facts of hardcore and casual gamer we will see what system is really a casual gamers system
the attach rate of games for the 360 is higher than those for the PS3 source(

So which one is really a casual system ? I leave that for you to figure out.
#21.3 (Edited 1466d ago ) | Agree(2) | Disagree(4) | Report | Reply
urwifeminder  +   1466d ago
At least they own alot of assets so these can be re aqquired if they need to sell some to keep afloat so i dont think its all bad yet.
wolokowoh  +   1466d ago
Lower some of the prices on some products and make enticing advertisements specifically for your one product. Sony makes good products but they don't make it known that they're any better than their competitors. The Resistance 3 commercial was horrible. It did not show anything about the game besides its a shooter with aliens and was pushing sharpshooter more heavily than the game. I blame that commercial on why Resistance 3 did not put up the sales numbers it deserved.
Derek-Flint   1466d ago | Spam
gamer7804  +   1466d ago
here is hoping Hirai can turn it around with the vita and ps4. I'll be putting my money on the vita, hopefully everyone will see its value and support sony. The more competition we have in the gaming marketplace the better.
susanto1228  +   1466d ago
My my Sony.....let's just take a travel back in time and see where it all went wrong....

1. Music player market "which could of been Sony's" has been taken over by a more innovative company APPLE. Sony let this get away from them, they pretty much gave it away.

2. Samsung overtakes SOny as a premiere LED TV market leader with their excellent LED TV's at a better price point.

3. Sony sees success with the Playstation 2 with thousands of hit titles only to release the Playstation 3 with a price point of 599.99 and a year after the XBOX 360's release relinquishing their once dominance hold over the gaming industry to nintendo and microsoft.

I own a Playstation 3 hell I own 2 of them and I try to be as loyal to SOny as I can but losing money in the last oh so many quarters just isn't good for any company. For years SOny has been hemmoraging money and it's just not the PS3 to blame here it's really their TV market that's sinking. Sony is still very arrogant in pricing their TV's above Samsung and LG's without having one reason to back up that price point.

Another big problem with SOny is their first party releases....aside from a few the rest of them SUCK.

Japanese Co. Sony wowed us with the playstation 2 and their plethora of awesome games but theirs one thing that Samsung, LG, Microsoft, and Apple did that SONY has failed too do in this era of Online gaming/music distribution/smart tv etc etc....INNOVATE.
omi25p  +   1466d ago
Out of all the ps3 exclusives this year out of all the ones ive played i only liked was infamous 2.

I thought uncharted 3's story was awful
i thought killzone 3 aimed to be a more approachable shooter and lost its difficulty
Socom was just awful
Resistance 3 was also pretty awful
Hyperbomb69  +   1466d ago
Sony has the best console out there this gen, the PS3 is the only good thing about this whole gen, If people still dont want to buy it, then theyre stupid and no matter what sony does they cant fix stupid.
dubt72  +   1466d ago
Bellcross  +   1466d ago
It's amazing how many financial experts we have here on N4G, I'm surprised we're even in this Economic Depression for the past 5 years. companies in financial trouble should definitely start following you guys advise because they obviously don't know any better. after all these years of running a multi-billion dollar organization, but hey what do I know.

banjadude  +   1466d ago
So true, lol.
Mr-Dude  +   1465d ago
Very well said! That's a good answer to all those lame fanboys here who now always better!
Donnywho  +   1465d ago
Something that scares me is that a lot of these know it all comments might not all be from children. Which like I said is a scary thought.
mechanicleman  +   1466d ago
the world is filled with cheap people which holds quality back.
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