The Miami Herald writes:
"For more than a year, the war has been raging on store shelves, in the media and across the Internet, with each side trying to capture the proverbial hearts and minds of home theater enthusiasts around the world.
This holiday shopping season was expected to be critical in deciding the battle between HD DVDs and Blu-ray discs, which are racing to succeed DVDs as high-definition TV sets become more prevalent. However, because of consumer confusion surrounding the technologies, the war will soldier on.
Introduced in 2006, the Toshiba-backed HD DVD and the Sony-created Blu-ray disc technologies are essentially high-definition versions of regular DVDs. Both offer increased storage capabilities (30 gigabytes and 50 gigabytes respectively), which translates into a sharper, more defined visual and aural experience.
Both formats require high-definition TV sets. But HDTVs are selling rapidly, with an estimated one-quarter of all U.S. households -- 28 million homes -- now owning an HD display. This makes the prospect of a new high-definition video format especially lucrative to movie studios.
But despite aggressive marketing efforts by both camps, neither HD DVD nor Blu-ray discs have penetrated the market as successfully as their respective backers had hoped."