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Kixeye: Creativity should lead over data, "can be an aid" but nothing more

Will Harbin of Kixeye has hit out against those who would let pure data crunching lead a developer by the nose in game design. Data for Kixeye is used only to "enhance the gaming experience."

Creativity and passion must come before data, he argues. Data can help "separate the vocal minority" from the overall community. If a team lacks 'passion' then you're going to make rubbish.

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