According to a new study by InterSense, the reason for the popularity of the Wii is the new motion sensing technology as the video game market is "primed and ready for the next stage in the evolution of gaming... (in which) gaming experience (is) much closer to capturing live game reality." The Wii controller offers a more in-depth, intuitive gaming experience than can be gained with the tried and true game controller.
The study also concludes that more consumers (45 percent of the study participants) plan to purchase more then one console in the coming months.
The study reveals another important factor for gaming consumers: people who own screens that are 40 inches or larger in size are more likely to buy gaming consoles, and the Wii is the favorite among consumers that own televisions that are 60 inches or larger in size.
Sean Wargo, the Principal Consultant and President of The Market Stage, commented: "There appears to be a link between the big screen experience and the motion sensing experience. This is evidenced by big screen owners' greater interest in the Nintendo Wii with its motion capabilities, versus the Sony Playstation 3 and Microsoft Xbox 360 with high definition. Surprisingly, the research suggests that motion sensing capabilities may be more important than high-definition support among big screen owners."