AFP, Tokyo - Sat Dec 15 2007:
Worldwide sales of Sony's PS3 are expected to reach 11 million by the end of this fiscal year, Sony Computer Entertainment's chief executive Kazuo Hirai told the Yomiuri Shimbun newspaper in an interview published Saturday.
The PS3 "is starting afresh as a console to play games with. Although pricing strategy is important, now we would like to put our strength in the number of software games," Hirai said.
Hirai told the Yomiuri he would like to see Sony's game division "escape as soon as possible from the red and return to the black in fiscal year 2008."
[ Note: Sony's fiscal year ends on March 31. ]