Matt Jay: "There are many ways in which my brain and personality resemble that of a child, but moreso than any is the way I love the things I love. If something manages to capture the attention of my cold and cynical heart for more than a second, there must be something special about it. This happens so rarely that when I truly enjoy something, I just go whole hog. I’ll snatch up the merchandise, play all the games in its canon and wear my love for it proudly on a t-shirt for the world to see. No franchise in history has been more able to engulf my life in this way than Pokemon."