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Public knowledge of Blu-ray/HD DVD weak

Tech.co.uk writes:

"We saw recently how Japanese sales figures for high-definition video recorders make worrying reading for the backers of HD DVD, so it's no surprise that the latest data on the market for players and recorders as a whole shows more of the same.

What is unexpected, though, is the relatively low level of public awareness about the differences between Blu-ray and HD DVD that comes through in surveys by Japanese research firms NTT Resonant and Impress R&D."

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Multigamer3420d ago

people will obt for HD DVD, the cheaper most reconisable product out there

ruibing3415d ago

Well there's a reason why its at that bargain price.

thepill883420d ago

People nowadays see higher price... means better quality... and 99.9% of the time... they are right... Blu ray slaughtered HD-EAD... sorry, google it...

Multigamer3420d ago

so why doesnt ur theory work for the ps3 to, most expensive but as we have seen got trounced by the wii and 360, ur theory goes out the window

wallace10003420d ago

Why don't i see more BMWs on the road then?

joydestroy3420d ago

i don't even know the difference between the two and i own a PS3 and 360.

i consider myself pretty tech savvy, just the profiles and stuff get updated so often that i just don't even care to keep up. not only have i not played a blu-ray disc in my PS3 yet, but i could care less actually. DVD's look just fine to me in my PS3.

mrguru3420d ago

People come in my store asking the diffrence, i see people with HD DVD players i could give them one reason to put it back.

sony samsung sharp panasonic LG (dual format) Pioneer all have blu ray players while only toshiba makes hd-dvd

consumers are starting to see that theres more choice out there so thats why they are going blu.

and ill put it like this people my HATE sony, but they may love sharp, or panny or samsung or pioneer. what happens if somebody hates toshiba?

and really until i see another MAJOR CE manufacturer makes a HD DVD player then ill say blu ray is in trouble.

toshiba started the price war, and the hd dvd players just arent lucrative for any other major CE manufacturer to hop on their side.

betmax had momentum then it shifted suddenly, but i dont see that happening with blu ray toshiba is in the minority in the industy they have to stop the bleeding sometime. i know stockholders dont want to see the Q4 fiscal report

heres a preview
we pushed out 90,000 HD DVD players one week
and we made -$100 on each one.

that doesnt sit to pretty add that with the 150 million paramount had gotten unless MS fronted the BIll

ITR3420d ago

Do you guys not sell Onkyo, DV-HD805 and the
DHS-8.8 Integra HD DVD players? The Onkyo is in the $800 range and the Integra is in the $1k range but then again the ES Sony is in the $1,300 range for BD.

As for losing money Toshiba would've lost more money have they let them sit and gather dust then sell them at discount to move them out of stock. And don't think studio's and other manufacturers are not taking a hit.
Profit margins are shrinking everyday. By early next yr I expect more $199-150 HD players and more BD players in the $299 range.

I think eventually we might even see Samsung and LG drop the BD players in favour of the hybrid players...once the price drops into the $499-599 range.

Kholinar3420d ago (Edited 3420d ago )

"but i dont see that happening with blu ray toshiba is in the minority in the industy they have to stop the bleeding sometime. i know stockholders dont want to see the Q4 fiscal report

heres a preview
we pushed out 90,000 HD DVD players one week
and we made -$100 on each one. "

It's funny to me how people shake their heads at Toshiba selling HDDVD players at a loss when the most popular BR player is and has been sold at a significant loss (sacrificing console/game profits made since 1997) from the beginning. Add HD-DVD's much better attach rate (4.5 or so compared to BR's 1.5 or so) and I'm not sure precisely what the problem is...

RUF13419d ago (Edited 3419d ago )

There is a ton of misinformation out there. When I go into the Rogers Video's up here in Canada, I have the staff asking me what the differences are between the two. The other thing that doesn't help is that you also have the knobs at several "big box" stores, who either have no clue what the hell they are talking about, or worse, who have been told to push one format over another (in my experience it's always been Blu-ray), spreading misinforation across the land (e.g., "Rogers Video only rents Blu-ray"--Uh, DUH! No, that's not true). Most people have no clue about the formats, never mind what the differences are. It certainly doesn't help the situation.

I don't mind either format, but HD-DVD has more features than Blu-ray, which is a plus in my book. I like the capacity that Blu-ray has, and the scratch-resistant coating, but it really lacks a lot of the features that HD-DVD has. Everyone keeps yapping about 300 selling so well on Blu-ray, but the fact of the matter is that 300 is way better on HD-DVD. The picture and sound are the same, but there's way more stuff on the HD-DVD release of it.

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