Is “Free” Misleading? (when "free" games...aren't))

PocketNext - Lately, I’ve been hearing a number of critics and developers going so far as to suggest that nearly all free-to-play games are inherently duplicitous because of the way they market themselves. If they expect to sustain their existence through in-app purchases, and even rake in tons of dough from disproportionately-paying “whales,” then “free” is really a misnomer.