Keith Stuart writes, "Ubisoft has revised its financial targets upwards in response to the success of Assassin's Creed. According to the clearly delighted publisher, the game has recorded worldwide sales of more than two and a half million in its first four weeks on the shelves - apparently making it the fastest-selling new video game intellectual property in the US ever. Having previously predicted sales of around three million copies in 2007/8, excited accountants have now upped expectations to five million."
"Why is this happening? What does the success of this fascinating yet flawed title say about the videogame industry?"